Remove 2012 Remove Impressions Remove Mobile Ads
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57. Mike Yavonditte – optimizing Alta Vista, Quigo and Yieldmo

Paleo AdTech

AltaVista displayed banner ads linked to keywords entered by the searcher After the crash, Mike relocated back to NYC and met with a couple of Israeli co-founders of Quigo, which they pitched to him as “the world’s best web crawler.”

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57. Mike Yavonditte – optimizing Alta Vista, Quigo and Yieldmo

Paleo AdTech

AltaVista displayed banner ads linked to keywords entered by the searcher After the crash, Mike relocated back to NYC and met with a couple of Israeli co-founders of Quigo, which they pitched to him as “the world’s best web crawler.”

Banner 52
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How Auto Brands Can Win With Mobile

InMobi

These trends have led the industry to push and adopt mobile media which traditionally has been reluctant to embrace new technologies. It is important for auto manufacturers to recognize this shift and set the stage with innovative and creative mobile ad campaigns.

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What Is In-App Mobile Advertising and How Does It Work?

Clearcode

Mobile marketing came to life in 2000 when the Wireless Advertising Association in New York and the Wireless Marketing Association in London were created around the same time; together, they transformed into the Mobile Marketing Association in 2003. Facebook’s Mobile Ads was launched in 2012.

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Why I Joined InMobi: Philip Gale

InMobi

In 2012 I jumped out of aerospace and into mobile advertising, which is completely the opposite end of the spectrum and keeps me on my toes every day! I grew up in mobile ad tech, and after spending a few years agency side I always knew I wanted to return. Enter digital advertising! Why did you join InMobi?

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Building Stronger Brands With The Most Influential Consumer Segment: Mobile Mothers

InMobi

Their ability to research purchases combined with their spending power gain marketers attention and provides great opportunity for marketers to engage with moms in personalized and highly interactive environment InMobi, the largest independent mobile advertising network, released their U.S.

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The Mobile Opportunity for Travel Marketers

InMobi

A record one billion people made international trips in 2012, according to data from the World Travel and Tourism Council. As per the study, 40% of digital travel researchers will plan trips via tablets and smartphones in 2013, and that more than one-quarter of digital travel bookers will buy on their mobile devices.