Navigating the Ad Blocker Dilemma: 6 Strategies for Publishers
Oko
AUGUST 22, 2024
Number of web users employing ad-blocking software, 2012-2023. Revenue Loss: First and foremost, of course, ad blockers directly deprive publishers of advertising revenue, via lost impressions and click-through-rates. This creates a quick, clean, ad-free experience where the only content on the page is the actual content.
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