Google’s Universal Analytics Is Becoming GA4: Here’s What You Need to Know (& Do)
Spoton Digital Media
APRIL 18, 2022
In October 2012, Google introduced a version of Google Analytics called Universal Analytics (UA). Get better ROI attribution. GA4 offers sophisticated machine-learning features that can make predictions about user behavior and conversions. What Are Universal Analytics (UA) and Google Analytics 4 (GA4)?
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