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Google’s Universal Analytics Is Becoming GA4: Here’s What You Need to Know (& Do)

Spoton Digital Media

In October 2012, Google introduced a version of Google Analytics called Universal Analytics (UA). Get better ROI attribution. GA4 offers sophisticated machine-learning features that can make predictions about user behavior and conversions. What Are Universal Analytics (UA) and Google Analytics 4 (GA4)?

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AdTech Ecosystem: Navigating Trends and Insights 

Smart-Hub

Mobile Revolution (2012-2017) The advent of smartphones brought forth a mobile advertising revolution, prompting AdTech to adapt swiftly to the mobile-first era. Advertisers leverage sophisticated data analytics, machine learning, and AI to deliver highly targeted and relevant content. SmartHub's Features Have No Limits!

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What Is Category Design in Marketing (And Why Is It an Important Strategy)?

Single Grain

Before long, Netflix executed category design to perfect effect, crushing Blockbuster with its streaming-media platform that could offer people instant cinematic gratification without leaving their homes: Related Content: 12 Ways to Use Machine Learning in Digital Marketing. How a Brand Persona Plays Into Effective ROI.

Marketing 131
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Best Metaverse Marketing Agency: Top 10 Choices for 2022

Single Grain

The company started out as an SEO agency in 2012, evolved into a full-service digital marketing agency, and soon expanded to became one of the top crypto, NFT, Web3 and metaverse marketing agencies. Single Grain specializes in: High-ROI online marketing using smart, cutting-edge marketing strategies to find the right quality leads.

Agency 59
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16 marketing automation platforms your organization should consider

Martech

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. The key to ensuring ROI is to make sure the platform is easy to use and scale and is suited to your organization’s goals. Oracle Eloqua. SharpSpring.

Marketing 117
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Is Netflix a SaaS? 25 Examples of SaaS Companies that Are Rocking It

Single Grain

Products Offered: The products offered by AWS include analytics, application integration, blockchain, cost management, business application, developer tools, IoT, machine learning, end-user computing, media services, quantum technologies, and so on. History: Orderhive was founded by Jayneel Patel and Niraj Patel in 2012.

Finance 94