Martech

JUNE 21, 2023

2012: People are using more devices to go online, so Google releases the Analytics Tag (analytics.js) to track them. Get MarTech! The post Days before UA sunset most sites still not using GA4 appeared first on MarTech. 2009: Google releases an Asynchronous Tracking Code snippet making use of the same ga.js In your inbox.

Cookies 145

Cookies GDPR MarTech Conversion 145

Martech

JANUARY 20, 2022

Indeed, as the landscape from AIContentGen shows, Persado began using mathematical models to generate email subject lines in 2012. Read next: John Cass discusses agile marketing with other panelists at MarTech. The post The AI content creation space is growing appeared first on MarTech.

Communications 129

Communications SEO MarTech Marketing 129

Martech

SEPTEMBER 27, 2024

She’s also, of course, a contributor to MarTech. Creative and business came together when I got into the start-up community around 2012. Q: Tyler Samani-Sprunk, CMO at Simple Strat (and also a MarTech contributor ) — how did he come on board? The post Ali Schwanke: Spotlight on the expert appeared first on MarTech.

MarTech 66

MarTech Marketing ROI Agency 66

Martech

DECEMBER 13, 2021

Kim Davis, editorial director of MarTech, discussed updates to the Agile Marketing Manifesto with industry leaders at our MarTech conference. Good morning: Submit a session pitch for MarTech. More from the MarTech Conference >> Understanding customer-centricity.

Marketing 129

Marketing MarTech Conversion 129

Martech Series

SEPTEMBER 16, 2022

Marketing Technology News: MarTech Interview with Etai Beck, CEO at Folloze. The company was founded by Jessica Alba, a Hollywood actress, in 2012. Right from its inception in 2012, the Australian-based online graphic design company has grown its user base to 15 million across 190 countries. In 2012, social media was a hype.

Marketing 103

Marketing Brand Awareness Retargeting Audience 103

Martech

SEPTEMBER 23, 2022

Get MarTech! Since 2012, Samsung’s recycling program has collected and recycled 1.2 The post Samsung bridges metaverse and real life experiences for Climate Week NYC appeared first on MarTech. This “digital twin” was designed by Gabrielle Mendoza, while the physical design was created by Andrew Burgess for the real-life show.

Fashion 113

Fashion Electronics MarTech Media 113

Martech

AUGUST 29, 2023

Brands wishing to connect with Gen Z (people born between 1997 and 2012) may want to consider transitioning their ad spend away from traditional TV and into YouTube for stronger engagement, recall and purchase influence. The news comes after YouTube reported a 4.4% increase in ad revenue for the second quarter of 2023. Why we care.

Advertising 109

Advertising MarTech Audience Media 109

Martech Series

JULY 13, 2022

Kissel joined Viamedia in 2012 as a marketing and research intern, where she contributed to the company’s marketing team, focusing on sales support, internal communication, promotions, and event planning. Marketing Technology News: MarTech Interview with Alex Campbell, Co-founder and Chief Innovation Officer, Vibes.

Affiliates 84

Affiliates Communications MarTech Impressions 84

Martech Series

JANUARY 18, 2023

Import.io, founded in London, UK in 2012, was featured on the 2020 Inc. Marketing Technology News: MarTech Interview with Lisa Chaikin, Group Marketing Director at Awin. The post Scaleworks Acquires import.IO, the Leading Web Data Extraction Provider for Enterprises appeared first on MarTech Series.

MarTech 89

MarTech Marketing Advertising 89

Clearcode

JUNE 6, 2022

In the infographic below, we list the main privacy and security features that Firefox has implemented over the years and highlight the impact these changes have had on the programmatic advertising, AdTech and MarTech industries. A Timeline of Mozilla Firefox’s Privacy Changes and the Impact on AdTech & MarTech. June 26, 2012 .

MarTech 52

MarTech Cookies Advertising Media 52

Martech Series

OCTOBER 4, 2022

Marketing Technology News: MarTech Interview with Kevin Wang, SVP of Product at Braze. “I He serves on the Board of Directors at Edelman, VidMob, Ad Results Media and Learfield, amongst other adtech and martech companies. The post LoopMe Welcomes Former OMD CEO Mainardo de Nardis as Board Chair appeared first on MarTech Series.

Machine Learning 89

Machine Learning Impressions MarTech Banner 89

Martech Series

AUGUST 31, 2022

Launched in 2012, Vimeography is a collection of third-party Vimeo plugins for WordPress. Marketing Technology News: MarTech Interview With Dean Coclin, Sr. The post FE International Leads Acquisition of Vimeography, a Digital Product/Recurring Subscription Business, by LFS appeared first on MarTech Series.

MarTech 81

MarTech Marketing 81

Martech Series

JUNE 15, 2022

Llewellyn was named the Arizona Corporate Counsel of the Year in 2012, and began her career as a product liability defense litigator. Marketing Technology News: MarTech Interview with Martin Hill, Head of Programmatic at Dianomi. She also served as general counsel at Barrett-Jackson, the global collector car auction powerhouse.

Fashion 84

Fashion MarTech Marketing 84

Martech Series

JULY 20, 2022

” Founded in 2012 by Griffey and his two co-founders, Ryan Willumson and Eli Dickinson, Industry Dive delivers original news articles and analysis to carefully curated audiences of business leaders and decision-makers. .”

Audience 89

Audience MarTech Marketing Conversion 89

Martech Series

AUGUST 8, 2022

Mr. Werther, who is returning to Simulmedia after ten years at other companies, previously served as President and as Chief Revenue Officer of Simulmedia between 2010-2012. Marketing Technology News: MarTech Interview with Douglas Thede, CEO at Lytho. from the George Washington University Law School, and a B.A. from Emory University.

MarTech 79

MarTech Media Advertising Marketing 79

Martech Series

OCTOBER 14, 2022

Founded in 2012 to help reduce the world’s over-reliance on passwords, the FIDO Alliance works to develop standards for password-free identity authentication and login for websites, services, and applications worldwide. Marketing Technology News: Leading Digital Studio TheSoul Publishing Names Longtime COO Arthur Mamedov CEO.

MarTech 82

MarTech Marketing 82

Martech

MARCH 1, 2023

Outcomes, not outputs This 2012 HBR article highlights the importance of focusing on outcomes rather than outputs in marketing efforts. Get MarTech! The post Marketing in the age of the omnipresent consumer appeared first on MarTech. The authors argue that, too often, the focus is on producing outputs (i.e., In your inbox.

Marketing 121

Marketing Click Through Rate Impressions Conversion 121

Martech

FEBRUARY 1, 2022

Google’s disavow links tool launched nearly a decade ago, on October 16, 2012. A lot has changed since 2012! From initially being needed solely as a response to 2012’s “Penguin” algorithm rollout and as a way to resolve manual actions, its use cases have evolved for both preventative and reactionary scenarios.

SEO 98

SEO MarTech Audience Marketing 98

Martech

AUGUST 27, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Google has essentially said that SEOs (or those attempting SEO) have not always used page titles how they should be for a while (since 2012). Google changes for titles test power dynamics for marketers.

SEO 109

SEO Machine Learning Food MarTech 109

Martech Series

JULY 27, 2022

Coub.com pioneered the very first meme video clips long before TikTok and Instagram Reels began to surface and has been amassing quite a considerable following since 2012, boasting a community of over 106 million yearly active users. Marketing Technology News: MarTech Interview with Douglas Thede, CEO at Lytho.

MarTech 82

MarTech Marketing Media 82

Martech Series

JULY 7, 2022

The platform was acquired in late 2013, and in 2012, Gozzo was named one of Quebec’s top 25 emerging entrepreneurs by the Claudine and Stephen Bronfman Foundation. Marketing Technology News: MarTech Interview With Brandon Rae, VP of Sales at Vibrant Media.

Machine Learning 79

Machine Learning Conversion MarTech Communications 79

Martech Series

DECEMBER 13, 2022

Through the lens of surveys taken on SurveyMonkey from as far back as 2012 through 2022, Momentive identified the evolving ways in which people asked and answered questions. Marketing Technology News: MarTech Interview with Laura Goldberg, CMO at Constant Contact. that use “other.”. surveys at its peak in May 2020.

eCommerce 84

eCommerce MarTech Marketing 84

Martech Series

DECEMBER 13, 2022

Founded in 2012 by market research industry veterans, Zappi works with over 350 global enterprises, including PepsiCo, McDonald’s, Heineken®, and Reckitt, to bring pre-launch consumer insights to every phase of their creation processes. Marketing Technology News: MarTech Interview With Alex Song, CEO and Founder at Proxima.

Marketing 88

Marketing MarTech ROI Advertising 88

Martech

MAY 5, 2023

Starting in 2012, Brock realized that the funnel concept was not making sense. Get MarTech! appeared first on MarTech. There are different opinions out there. Think about a spider web Ryan Brock, chief solution officer at marketing strategy platform DemandJump, no longer sees a funnel. In your inbox.

Conversion 111

Conversion Marketing MarTech Audience 111

Martech Series

AUGUST 12, 2022

Then skipping ahead a bit, in 2012 Universal Analytics was introduced by Google. Marketing Technology News: MarTech Interview With Lynne Capozzi, CMO at Acquia. The post Google Analytics: Past and Future appeared first on MarTech Series. This was the beginning of Google Analytics.

Machine Learning 92

Machine Learning MarTech Marketing Advertising 92

Martech

JUNE 17, 2024

Take our brief 2024 MarTech Replacement Survey Q: What do you like about social media marketing? This is the rise of “dark social” — which was coined in 2012 by journalist Alexis Madrigal in The Atlantic. The post Spotlight on the expert: Shama Hyder appeared first on MarTech. The real marketing is, do people know who you are?

Food 113

Food Media Conversion Marketing 113

Martech Series

OCTOBER 3, 2022

Outgoing CEO Robert Gutmann and outgoing President Yan Zhao will remain at Stone Ridge Holdings Group, parent company of NYDIG, which they co-founded with Ross Stevens in 2012, working closely with Stevens across the full portfolio of Stone Ridge businesses. Mr. Gutmann will continue to serve on the NYDIG board.

Finance 79

Finance MarTech Marketing 79

Martech

OCTOBER 23, 2023

Historically, one can look to prominent examples such as Lululemon (1998), WestJet (1996), SkipTheDishes (2012) and Shopify (2006) — all either launched during the economic crisis or emerged in an environment of economic recovery.

Marketing 117

Marketing Brand Awareness Audience Finance 117

Martech

JULY 11, 2023

This also happened in 2012, when users were forced to change from the original Google Analytics (GA2) to Universal Analytics (GA3, AKA UA). Back in 2012, there wasn’t an option either to port old data into the new measurement logic of UA. Get MarTech! This is not new. The same attitude was taken when GA migrated to UA.

Marketing 80

Marketing MarTech Audience 80

Martech

APRIL 3, 2024

She also told us she was an early MarTech subscriber.) Now, she’s a valuable contributor to MarTech and a frequent speaker at in-person and virtual events, including recently at The MarTech Conference. What sparked your interest in martech? This was around 2012, and we were one of the initial Act-On clients.

MarTech 79

MarTech Marketing SEO Communications 79

Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms.

Marketing 115

Marketing Manufacturing Communications Healthcare 115

Clearcode

NOVEMBER 22, 2022

SingTel acquired Amobee, an AdTech company that helps advertisers purchase ad space across websites and mobile devices, in 2012 for $321 million. appeared first on Clearcode | Custom AdTech and MarTech Development. Why Did SingTel Sell Amobee? Without these experienced resources, telcos could end up with another failed venture.

Communications 94

Communications Ad Space Search Advertising Media 94

Martech

JULY 7, 2023

” “People use the internet in completely different ways than in 2012, and I see GA4 as Google’s answer for future-proofing website analytics. ” Get MarTech! The post 10 things you hate about Google Analytics 4 appeared first on MarTech. The industry needs a free option.” In your inbox.

SEO 101

SEO Marketing Education MarTech 101

Martech Series

JUNE 2, 2022

He is also the author of O’Reilly Media’s books on Virtual Reality and WebGL: Learning Virtual Reality (2015), Programming 3D Applications in HTML5 and WebGL (2014), and WebGL Up and Running (2012). Marketing Technology News: MarTech Interview with Ed Locher, Vice President of Marketing at HG Insights.

Pop-Up 52

Pop-Up MarTech Media Marketing 52

Clearcode

DECEMBER 12, 2022

Back in 2012, the Singapore-based telecommunications company SingTel acquired Amobee, an AdTech company offering a demand-side platform (DSP), for $321 million. Telcos also have a product that is integrated with other AdTech and MarTech platforms, giving them access to various demand (advertisers) and supply (publishers) sources.

Demand Side Platform 52

Demand Side Platform ROI Ad Targeting MarTech 52

Martech Series

DECEMBER 22, 2022

A startup was clearly onto something significant by the end of 2012. Marketing Technology News: MarTech Interview with Ryan Schram, President & Board Director at IZEA. The post Key Learnings and Takeaways from Snapchat’s Growth Journey… appeared first on MarTech Series. Picaboo was then renamed Snapchat.

Audience 86

Audience ROI Advertising Media 86

Clearcode

AUGUST 13, 2023

Facebook’s Mobile Ads was launched in 2012. Playable Ads Source: MarTech Playable ads are like app “samples,” as they allow users to try out the software through all sorts of mini-games before installing it. appeared first on Clearcode | Custom AdTech and MarTech Development.

Advertising 52

Advertising Banner Ad Exchange Mobile Ads 52