AdExchanger

JUNE 20, 2022

An interview withAlberto PardoCEOandMaria TwenaChief Marketing Officer“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Even ad networks are launching their own streaming networks. Everyone is getting into streaming. appeared first on AdExchanger.

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Ad network Mobile Ads Marketing Video Ads 88

Clearcode

AUGUST 13, 2023

According to data.ai’s research , time spent on Android phones per day has reached 5 hours in the top mobile-first markets, along with the number of app downloads hitting 255 billion in 2022, with global consumers downloading more than 485,000 apps per minute. How Are In-App Ads Served? How Are In-App Ads Served?

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InMobi

APRIL 12, 2022

Generation Z: Roughly defined as those born between 1997 and 2012, were the first truly digital native – and mobile first – generation. 16) 30% of Gen Zers enjoy seeing ads in mobile apps. 17) They notice video ads more than other mobile ad formats (45%).

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Retail Food Mobile Ads Video Ads 69

Monetize More

MAY 30, 2023

Looking for the best mobile ad networks to boost your revenue in 2023? From Google Ad Exchange and AdMob to PubMatic, and RhythmOne, these networks provide access to a vast global user base and support various ad formats. Focuses on ensuring ad quality and preventing malware and ad fraud.

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Ad network Mobile Ads Ad Exchange Fill rate 97

InMobi

SEPTEMBER 30, 2019

Here’s what you can do to expand the reach of your in-app performance marketing efforts and achieve unprecedented mobile growth. LEARN MORE Why Performance-Based Advertising Strategies from 2012 Don’t Cut it Anymore Remember what so-called advertising experts were pushing a decade ago? In the past, it was all about scale and reach.

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Smart-Hub

DECEMBER 22, 2023

Audio ads on streaming and podcasts, along with increased smartphone use for better mobile ads, are also boosting this growth. Real-time bidding (RTB) emerged as a revolutionary concept, allowing advertisers to bid for ad space in real time.

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Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Single Grain

JUNE 30, 2022

They started in 2012 and now manage more than $250 million in digital advertising budgets annually. 5) Include Videos in Your Programmatic Ads. Expenditure on programmatic video ads is likely to reach $74.8 Types of Ads That Can Be Managed Programmatically. 4) Disruptive. billion by the end of 2023.

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