2012 and Native Advertising

20. Ari Lewine – going native with TripleLift

Paleo AdTech

DECEMBER 10, 2023

Ari is the co-founder, along with Eric Berry and Shaun Zacharia, of TripleLift , a programmatic ad platform that helps advertisers and publishers to do native advertising. An early idea to automate Pinterest marketing fizzled when Pinterest “didn’t return our calls and emails,” as Ari recalls.

Native Advertising

Native Advertising Fashion Food Ad network

20. Ari Lewine – going native with TripleLift

Paleo AdTech

OCTOBER 12, 2021

Ari is the co-founder, along with Eric Berry and Shaun Zacharia, of TripleLift , a programmatic ad platform that helps advertisers and publishers to do native advertising. An early idea to automate Pinterest marketing fizzled when Pinterest “didn’t return our calls and emails,” as Ari recalls.

Native Advertising

Native Advertising Fashion Food Ad network

TripleLift Review 2021: Advertiser or Publisher? We Got You Covered! (Update 2021)

Lemonads

OCTOBER 6, 2020

Our TripleLift review will dive through the potential of its advertising platform with prices, tips, pros & cons c overing targeted personalized information for advertisers and publishers ! As we all know, native advertising has been very popular throughout the last years and it’s far from going away !

Native Advertising

Native Advertising Advertising Click Through Rate Banner

People hate ads.

Advertising to Baby Boomers

NOVEMBER 26, 2019

Today (or maybe it was ten years ago, it’s hard to keep up) we’d call this Madison & Vine or Product Placement or Native Advertising or Stealth Advertising. People don’t mind and most even like advertising if it’s positioned as such, doesn’t constantly bombard you. There were complaints, and things changed.

Native Advertising

Native Advertising Agency Advertising Marketing

Digital Ad Shenanigans: The Academic Edition

Advertising to Baby Boomers

NOVEMBER 29, 2016

The first of these is native advertising, the second content marketing … And a review in The New York Times : … The realization that something you thought to be “real” is actually an advertisement is an increasingly common, if unsettling, sensation. The newest buzz-phrase has me completely baffled: Native Advertising.

Native Advertising

Native Advertising Food Advertising Media

Navigating the Ad Blocker Dilemma: 6 Strategies for Publishers

Oko

AUGUST 22, 2024

Number of web users employing ad-blocking software, 2012-2023. Native Advertising: So-called native ads blend into your site as well, so that your site doesn’t look crowded with ads at first glance. This creates a quick, clean, ad-free experience where the only content on the page is the actual content.

Pop-Up

Pop-Up Affiliates Click Through Rate Education

InMobi goes to GMIC: Day 2

InMobi

OCTOBER 29, 2013

I know it’s early, but I’m about to blow your mind,” Ryan began as he introduced the company’s three new products: Custom Ads, AppGalleries and the Native Ads Platform. Native ads show a 50% increase in click-through rates.” According to Ryan’s expertise, native advertisements are the future of mobile advertising.

Native Advertising

Native Advertising Click Through Rate Ad network Advertising

Advertisers Going Native May Be Restless for FTC Input but NAD Gives Some Guidance

All About Advertising Law

OCTOBER 21, 2013

There is much anticipation for the FTC’s December 4 workshop on native advertising. Others such as AdAge say these forms of advertising look like the web content on sites where they are found but do not really weave the brand and the content – the higher goal of native advertising.

Native Advertising

Native Advertising Advertising Electronics Affiliates

InMobi's Business Leaders in APAC

InMobi

NOVEMBER 2, 2021

Devika Sharma Director, Sales, Glance and Roposo As the Director of Sales for the Glance and Roposo platforms of InMobi, Devika is responsible for the growth of the advertising business by building native advertising and content-led brand experiences.

Entertainment

Entertainment Search Advertising Machine Learning Communications

Monday.com raises $150M more in equity funding: Here’s an in-depth look into their $12M ad spend.

Ad Beat

JULY 31, 2019

Formerly known as Dapulse, Monday.com is a team management platform that was founded in 2012 by Roy Mann (former C-level Executive at Wix) and Eran Zinman (former R&D Manager at Conduit Mobile). Additionally, they’ve also invested in the native advertising platforms like Outbrain ($418.5K) and Google Native ($108.9K).

Conversion

Conversion Conversion Rate Native Advertising Communications

New Director Discusses Her Plans For “Making NAD Even Better”

All About Advertising Law

OCTOBER 10, 2017

Laura is known to all who participate in the self-regulatory process as a staff lawyer at NAD since 2012 and frequent speaker at advertising conferences. In August, NAD announced the selection of its new director, Laura Brett , who replaces Andrea Levine after a 20-year tenure.

Native Advertising

Native Advertising Advertising Communications Audience

Breaking down HostGator’s $919.2K ad spend: How the web-hosting provider is using strategically-crafted campaigns to stand out from their competitors.

Ad Beat

SEPTEMBER 11, 2019

million in 2012. Despite the promising developments in the native advertising space in recent years, HostGator has little to no ad spend going towards the same—which comes across as an unconventional, but not a surprising move. At the same time, Inc. HostGator was sold to Endurance International Group (EIG) for $299.8

Ad Inventory

Ad Inventory Native Advertising Impressions Ad Space

Advertising to Baby Boomers: Native Advertising is having a bad week.

Advertising to Baby Boomers

MARCH 17, 2014

Youll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic. Native Advertising is having a bad week. No One’s Looking at Your Native Ads, Either by Peter Kafka People who look at this stuff can’t wait to stop reading it. 17 March 2014.

Native Advertising

Native Advertising Advertising Education Retail

Advertising to Baby Boomers: What is Digital Advertising?

Advertising to Baby Boomers

DECEMBER 7, 2012

Youll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic. 07 December 2012. What is Digital Advertising? I wanted to follow my previous post by posing a tongue-in-cheek question: What is Digital Advertising? So what is Digital Advertising?

Advertising

Advertising Native Advertising Education Banner

Advertising to Baby Boomers: Smartphones & Tablets, Apples.

Advertising to Baby Boomers

NOVEMBER 4, 2013

Added to the mix are odd, stupefying concepts like digital and mobile and native. Most of this stuff is gobbledygook, but I’ll try to separate the chaff from the chaff: 07 December 2012 What is Digital Advertising? … The newest buzz-phrase has me completely baffled: Native Advertising. Search Blog.

Advertising

Advertising Pharmaceuticals Education Native Advertising

AdTech Trends

20. Ari Lewine – going native with TripleLift

20. Ari Lewine – going native with TripleLift

Trending Sources

TripleLift Review 2021: Advertiser or Publisher? We Got You Covered! (Update 2021)

People hate ads.

Digital Ad Shenanigans: The Academic Edition

Navigating the Ad Blocker Dilemma: 6 Strategies for Publishers

InMobi goes to GMIC: Day 2

Advertisers Going Native May Be Restless for FTC Input but NAD Gives Some Guidance

InMobi's Business Leaders in APAC

Monday.com raises $150M more in equity funding: Here’s an in-depth look into their $12M ad spend.

New Director Discusses Her Plans For “Making NAD Even Better”

Breaking down HostGator’s $919.2K ad spend: How the web-hosting provider is using strategically-crafted campaigns to stand out from their competitors.

Advertising to Baby Boomers: Native Advertising is having a bad week.

Advertising to Baby Boomers: What is Digital Advertising?

Advertising to Baby Boomers: Smartphones & Tablets, Apples.

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