Martech Series
JULY 6, 2022
Suppose you are watching the Walking Dead and suddenly one of the undead from the show pops up in your living room through your phone. Then, as a menu pops up, they can select which character they prefer to walk around the living room. An earlier version debuted back in 2012, but it was ahead of its time.
Single Grain
MARCH 18, 2020
The list of “best practices” that worked in 2012 are dead and gone, and there are bucketloads of changes with each year that goes by. At worst, a site can be removed from the Google index and not show up in search results at all. Starting at the Bottom: How to Build Up Your Domain Authority from Scratch. The only tricky part?
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Advertising to Baby Boomers
MARCH 4, 2021
I forgot to add the dates of these surveys: More from Why is advertising so unpopular? : …Online advertising has contributed to this enormously, with the interruptions to people’s browsing experience by pop-ups, the creepiness of much retargeting and the sheer annoyance of autoplay videos often listed as the main offenders.
Single Grain
OCTOBER 30, 2020
Marketing expert Neil Patel wrote a blog post on Quick Sprout in 2012 called Why Content Marketing Is the New SEO and he broke down stats from Kissmetrics on what happened when he published 40-50 infographics. Find a researcher to come up with content or topic ideas for an infographic. Infographics Case Study. Kissmetrics Infographic.
Paleo AdTech
DECEMBER 10, 2023
Mike spent an eventful (almost) year at Yahoo as VP of Optimization and Analytics in 2012 before founding mParticle with his brother Andrew, Jason Lynn and Dave Myers. ” Margins were tight, which served them well during the recession of 2008-09 and set up an uplisting to Nasdaq in 2009. He’s based in NYC.
Paleo AdTech
MARCH 22, 2022
Mike spent an eventful (almost) year at Yahoo as VP of Optimization and Analytics in 2012 before founding mParticle with his brother Andrew, Jason Lynn and Dave Myers. The team moved from pop-up blockers to arbitraging ads for their own account using ad networks and affiliate networks that were available at the time.
Oko
AUGUST 22, 2024
Hardware companies develop more robust computers, so software developers invent programs that eat up more resources. On the flip side, though, Apple just pushed an update that blocks pop-up and autoplay ads with something they’re calling a “distraction control” feature. Many sites do this via a notification pop-up.
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