Martech Series
SEPTEMBER 16, 2022
The startup is all about mobile retargeting, which means it helps brands track and analyze consumer behavior on different platforms and devices. The company was founded by Jessica Alba, a Hollywood actress, in 2012. In 2012, social media was a hype. It leveraged various marketing channels and mediums to engage their audience.
Advertising to Baby Boomers
MARCH 4, 2021
I forgot to add the dates of these surveys: More from Why is advertising so unpopular? : …Online advertising has contributed to this enormously, with the interruptions to people’s browsing experience by pop-ups, the creepiness of much retargeting and the sheer annoyance of autoplay videos often listed as the main offenders.
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Paleo AdTech
DECEMBER 10, 2023
DrivePM was “probably the first trading desk for an agency,” she says, and developed technology, “specifically retargeting,” building a form of premium retargeting that included behavioral profiling to identity higher-value browsers. Reach was possible through geo-based I.P. lookups for demographic clusters.
Paleo AdTech
FEBRUARY 15, 2022
DrivePM was “probably the first trading desk for an agency,” she says, and developed technology, “specifically retargeting,” building a form of premium retargeting that included behavioral profiling to identity higher-value browsers. Reach was possible through geo-based I.P. lookups for demographic clusters.
Banner Flow
DECEMBER 7, 2016
Back in 2012, Facebook spent some of their vast amounts of money on acquiring Instagram. Retargeted ads. We’ve written a lot about retargeting, and with good reason. Now though, with the sheer amount of analytics and data available to us, it’s clear that some methods are more effective than others. Instagram ads.
Ad Monsters
NOVEMBER 16, 2022
Wohl got his start in ad operations, and around 2012-2013, programmatic started picking up. Primarily, it benefits buyers with the ability to retarget hopeful customers across the open web. He watched the transition of programmatic tech firsthand, including RTB, prebid, and client-side bidders from the very start.
Single Grain
JUNE 30, 2022
They started in 2012 and now manage more than $250 million in digital advertising budgets annually. Running retargeting campaigns based on target demographics. Retargeting is another expertise where they nurture your most qualified non-converted traffic by using a multi-platform approach. 4) Disruptive. Notable Clients: Adobe.
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