Banner Flow

DECEMBER 7, 2016

Back in 2012, Facebook spent some of their vast amounts of money on acquiring Instagram. Rich media banner ads. Rich media banner ads have been proven to increase engagement too, with one report stating that the engagement is eight times higher when compared to standard banner ads. Instagram ads.

Advertising 52

Advertising Banner Rich Media Retargeting 52

InMobi

SEPTEMBER 30, 2019

LEARN MORE Why Performance-Based Advertising Strategies from 2012 Don’t Cut it Anymore Remember what so-called advertising experts were pushing a decade ago? In 2012, Angry Birds and Draw Something were among the biggest apps of the year. This is why interactive, rich media creatives are on the rise. In the U.S.,

Advertising 52

Advertising Banner Rich Media Brand Awareness 52

InMobi

DECEMBER 20, 2012

The most surprising thing about the mobile advertising industry in 2012 may be what a small percentage of total interactive marketing budgets are devoted to mobile advertising spend. Todays interview is with Alex Romanov, CEO of iSIGN Media.What surprised you about the mobile advertising industry in the past year?

Rich Media 40

Rich Media Advertising Media Marketing 40

Paleo AdTech

DECEMBER 10, 2023

Katrin was a co-founder of Datorama in 2012, and the platform was acquired by Salesforce in 2018 for a reported $800 million. It proved particularly attractive to large media agencies. Next stop was MediaMind, formerly Eyeblaster, a rich-media ad server. Prudently, Havas looked for viable alternatives.

Ad Server 52

Ad Server Rich Media Agency Ad Tech 52

Paleo AdTech

MAY 9, 2023

Katrin was a co-founder of Datorama in 2012, and the platform was acquired by Salesforce in 2018 for a reported $800 million. It proved particularly attractive to large media agencies. Next stop was MediaMind, formerly Eyeblaster, a rich-media ad server. Prudently, Havas looked for viable alternatives.

Ad Server 52

Ad Server Rich Media Agency Ad Tech 52

InMobi

JUNE 24, 2012

According to the latest Nielsen stats, mobile internet usage has skyrocketed to reach 221 million page views in March 2012, up from only 59 million page views a year ago. Australia is in the top five countries in the world when is comes to smartphone penetration. Meanwhile, over the same time period, online usage has flat-lined.

Click Through Rate 40

Click Through Rate Rich Media Entertainment Media 40

InMobi

APRIL 25, 2013

In 2012, Facebook & What's app dominated the social networking space on mobile devices, accounting for 85% of usage in North America and securing #1 position in most markets. Leverage audience and Geo-targeting Combine the burst campaign with an engaging rich media ad that targets specific cities, device, carrier and OS.

Geo targeting 40

Geo targeting Rich Media Communications Audience 40

InMobi

AUGUST 21, 2013

A record one billion people made international trips in 2012, according to data from the World Travel and Tourism Council. Ever growing footprint of mobile devices and social media has allowed travelers to interact with brands providing instant feedback and obtaining real time customer service.

Marketing 52

Marketing Geo targeting Mobile Ads Audience 52

Lemonads

SEPTEMBER 13, 2020

As you might perceive, it’s a programmatic advertising placement since many actions are done within a millisecond and it has been the primary vehicle for programmatic’s growth and since 2012 it has grown over 30%! So, why is programmatic important ? Programmatic advertising is not synonymous with RTB.

Demand Side Platform 52

Demand Side Platform Ad Exchange Ad Space CPM 52

InMobi

DECEMBER 12, 2013

In 2012, Japan surpassed the U.S. Gaming is the largest category of demand with social media on the rise. Also, rich media ads were preferred to simple banner ads, suggesting that users like to engage with ads that have richer content. in terms of smartphone app revenue generation.

Mobile Ads 40

Mobile Ads Rich Media Banner Ad network 40

InMobi

OCTOBER 10, 2012

Creative/Rich MediAds - Mobile ads allow for level of engagement not possible in TV, radio, print, or even online, and enable brands to expand their customer relationships. With the right ad execution, particularly in HTML5 rich media, brands can create unique and participatory experience for the consumer.

Marketing 40

Marketing Mobile Ads Brand Awareness Rich Media 40

Clearcode

AUGUST 13, 2023

Facebook’s Mobile Ads was launched in 2012. Expandable Ads Source: FunMobility Although expandable ads are usually rich media ads, they are also considered a mix of banner and interstitial ads. Before AdSense was released, the launch date of the first iPhone was announced in early 2007.

Advertising 52

Advertising Banner Ad Exchange Mobile Ads 52

Single Grain

JUNE 30, 2022

They started in 2012 and now manage more than $250 million in digital advertising budgets annually. In addition, they have earned more than 50 local and national awards, highlighting their excellence in paid media management services. Dive Deeper: How Remarketing Can Help Increase Conversions. 4) Disruptive. Map audience journey.

Agency 52

Agency Advertising Retargeting Conversion 52

Monetize More

MAY 30, 2023

AdMob AdMob is a Google-owned and operated company that has been conducting business since 2012. Different ad types offered include banner ads, rich media, various video ad formats, and interstitial ads. The OpenX SDK is also lightweight and optimized for mobile while still offering the capabilities of rich media ads.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

InMobi

DECEMBER 28, 2012

A recent report from ComScore (June 2012), smartphone penetration was approaching 50% in the EU-5. Mobile devices are changing the media consumption habits. Marketers are already beginning to unlock the potential of mobile advertising by pursuing rich media and creating more engaging, immersive ad experiences.

Rich Media 40

Rich Media Media Agency Advertising 40