2012 Rich Media Viewability 
Clearcode
AUGUST 13, 2023
Facebook’s Mobile Ads was launched in 2012. What’s also important to mention is viewability. Expandable Ads Source: FunMobility Although expandable ads are usually rich media ads, they are also considered a mix of banner and interstitial ads.
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MAY 30, 2023
Offers viewable, brand-safe, and audience-friendly ads, with integration options through open exchange, PMP, or managed service. Features Smart Mediation, SDK with audience analytics, MOAT viewability metrics, and access to SDK-only advertisers. Yieldmo Initially focused on US-based ad inventory but expanded to EU and UK demand.
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