Martech Series

DECEMBER 13, 2022

Founded in 2012 by market research industry veterans, Zappi works with over 350 global enterprises, including PepsiCo, McDonald’s, Heineken®, and Reckitt, to bring pre-launch consumer insights to every phase of their creation processes.

Marketing 88

Marketing MarTech ROI Advertising 88

Paleo AdTech

DECEMBER 10, 2023

Joseph started in mar-tech at Experian before joining Datalogix in 2012. In 2012, Datalogix gained a valuable partnership with Facebook to track the offline impact of online ads and later expanded the model to Twitter and other large pubs. billion acquisition by Oracle in 2014.

Retail 52

Retail CPM Audience ROI 52

InMobi

JULY 10, 2013

These tablets were a key component of the 700% upward clip in Play Store revenues during 2012. Users of these devices are inclined to spend as indicated by a 50% higher frequency of in-app transactions, thus maximizing an advertisers ROI. So now you know the secret to maximizing your ROI on Android tablets. UduKaz6sgXw

Real Estate 40

Real Estate ROI Ad network Entertainment 40

Martech

JULY 7, 2023

” “People use the internet in completely different ways than in 2012, and I see GA4 as Google’s answer for future-proofing website analytics. We are in the business of data analysis to improve ROI.'” She said: “There’s an age-old saying that the grass isn’t always greener on the other side.”

SEO 101

SEO Marketing Education MarTech 101

Paleo AdTech

JUNE 28, 2022

Joseph started in mar-tech at Experian before joining Datalogix in 2012. In 2012, Datalogix gained a valuable partnership with Facebook to track the offline impact of online ads and later expanded the model to Twitter and other large pubs. billion acquisition by Oracle in 2014.

Retail 45

Retail CPM Audience ROI 45

Single Grain

DECEMBER 2, 2019

Nobody really took these prophecies seriously until 2012, when Slack appeared on the scene. How a Brand Persona Plays Into Effective ROI. Done right, you can make people believe what you believe so that your solution becomes the obvious choice. For years, marketers have spoken of the impending death of email.

Marketing 131

Marketing Food Audience Machine Learning 131

Single Grain

APRIL 25, 2022

PPC search marketing agencies have the skills and experience to help you maximize your marketing ROI and let you unlock hidden growth opportunities to achieve your desired business goals quickly. Also, they regularly introduce new keywords, hence ensuring higher ROI. Measurements of ROI and implementation of PPC optimization tips.

Agency 52

Agency Marketing A/B Testing ROI 52

VideoWeek

JUNE 5, 2023

Plan for the long and short term Les Binet and Peter Field, the godfathers of effectiveness, have been banging this drum since 2012, and it’s as true now as it was then. At the same time, TV remains the single biggest driver of ROI for most advertisers. So how do we reconcile these two seemingly contradictory phenomena?

Audience 59

Audience Agency Communications Media 59

Martech Series

DECEMBER 22, 2022

A startup was clearly onto something significant by the end of 2012. greater ROI and 35% more bookings than other platforms. 60% of Snapchat users are considerably more likely to make impulsive purchases, indicating that the app can boost your sales, generate more revenue, and result in a positive ROI.

Audience 86

Audience ROI Advertising Media 86

Lemonads

SEPTEMBER 13, 2020

As you might perceive, it’s a programmatic advertising placement since many actions are done within a millisecond and it has been the primary vehicle for programmatic’s growth and since 2012 it has grown over 30%! Get those actions started by driving an ultra specific target audience, helping you deliver an excellent ROI for your business!

Demand Side Platform 52

Demand Side Platform Ad Exchange Ad Space CPM 52

Banner Flow

APRIL 25, 2022

According to HubSpot , short-form video has the highest ROI of any social marketing strategy. In 2012, fast-food giant McDonalds launched their #McDStories campaign on Twitter. See what our technology can do for your ROI. Brand personality reigns supreme on social media across many of the best social media campaigns. .

Media 52

Media Advertising Audience Food 52

VideoWeek

MARCH 14, 2025

Complete TV is a first-ever tool that automatically manages upfront commitments and scatter budgets, using real-time pacing insights and AI-powered capabilities to help advertisers reach high-value audiences, drive ROI, and eliminate media waste.

Food 52

Food Ad Tech Media Agency 52

Single Grain

APRIL 4, 2022

Therefore, data analytics allows marketers to design effective marketing funnels with the highest ROI. Google Analytics for Content Marketing: How to Track and Improve Your ROI. Seer Interactive is a digital experience agency offering services to improve campaign ROI powered by big data. Why Do You Need an Analytics Agency?

Agency 52

Agency SEO Conversion Rate ROI 52

Clearcode

DECEMBER 12, 2022

Back in 2012, the Singapore-based telecommunications company SingTel acquired Amobee, an AdTech company offering a demand-side platform (DSP), for $321 million. Also, the telco needs to invest a lot of money in the acquisition and there is no guarantee that the investment will result in a positive ROI.

Demand Side Platform 52

Demand Side Platform ROI Ad Targeting MarTech 52

MNTN

MARCH 28, 2024

That number has spiked significantly over the past few years, rising from just 38% of households in 2012. With the right technology to track and optimize the different touch points along the customer’s path to purchase, you can see concrete results — more conversions and a higher ROI. 87% of U.S. Want a Closer Look?

Conversion 52

Conversion Ad Click ROI Impressions 52

InMobi

APRIL 25, 2013

In 2012, Facebook & What's app dominated the social networking space on mobile devices, accounting for 85% of usage in North America and securing #1 position in most markets. Typically, messaging apps in the US focus only on young users that have a lower ROI. Having a larger audience can help developers hedge such risks.

Geo targeting 40

Geo targeting Rich Media Communications Audience 40

Single Grain

JUNE 30, 2022

You need a combination of algorithmic automation and human intelligence to drive the best ROI. Single Grain is a full-service digital marketing company that offers ROI-focused programmatic advertising services. Measurements of ROI and implementation of programmatic advertising optimization strategies. Performance Measurement.

Agency 52

Agency Advertising Retargeting Conversion 52

Single Grain

JULY 17, 2019

This is the logo for the 2012 London Olympics, which caused so much confusion and disgust that 48,000 Brits signed a petition to have it redone. How a Brand Persona Plays Into Effective ROI. PathMark is a supermarket chain, but you couldn’t tell that from their logo alone. 16 Branding Trends to Increase Awareness in 2019.

SEO 92

SEO Banner Non-Profit Impressions 92

InMobi

AUGUST 21, 2013

A record one billion people made international trips in 2012, according to data from the World Travel and Tourism Council. ROI Research's survey shows that 53% of social network users Liked or followed travel brands because of the coupons and discounts offered.

Marketing 52

Marketing Geo targeting Mobile Ads Audience 52

Single Grain

MARCH 7, 2022

And as a full-stack digital marketing agency, they offer a complete promotion plan to deliver exceptional ROI on all crypto advertising and PR campaigns. The company is named one of the top crypto marketing agencies by BTC Peers with a strict ROI focus. Year Founded: 2012. Budget: $10,000+. Number of Team Members: 10-49.

Agency 52

Agency Public Relations SEO Brand Awareness 52

Lemonads

FEBRUARY 16, 2021

Fraud Prevention for All Stakeholders Founded back in 2012, Pixalate has collaborated extensively with leading advertisers, networks, and other stakeholders in the affiliate world. This eliminates potential instances of fraud before they occur, allowing you to invest all of your budgets into growing your ROI.

Affiliates 52

Affiliates Impressions Advertising ROI 52

Smart-Hub

DECEMBER 22, 2023

Mobile Revolution (2012-2017) The advent of smartphones brought forth a mobile advertising revolution, prompting AdTech to adapt swiftly to the mobile-first era. See how we’ve helped our customers excel: Feeltapmedia set up an ad exchange in just 7 days with SmartHub, resulting in a 31% ROI and 28% revenue growth in 3 months.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

AdvertiseMint

OCTOBER 24, 2023

Facts about IDFA The IDFA was first introduced by Apple in iOS 6 in 2012. Budget Reallocation: With the potential decline in ad personalization and targeting precision, advertisers might see fluctuating ROI, leading to budget shifts between different advertising platforms or methods.

Ad Targeting 40

Ad Targeting Conversion Rate Advertising ROI 40

Lemonads

OCTOBER 18, 2020

Launched back in 2012, the platform gives affiliates maximum control because they can choose to upload their creatives or build them right within the platform. And, marketers can also benefit from the 300 million daily impressions that are served in all countries and regions in the world.

Ad network 52

Ad network CPC Affiliates CPA 52

Single Grain

JULY 22, 2022

1999-2012) is a read-write web where people can read and write content on websites and applications. Thus, they can amplify your business’ scalability while maintaining a high ROAS on ads and ROI in general. Here’s a brief look at the difference between Web 1.0, and Web 3.0 : Web 1.0 Reliability & Transparency.

Agency 64

Agency Marketing SEO Media 64

VideoWeek

JUNE 30, 2023

The report noted it will have taken 13 years to reach this tipping point, since the arrival of Netflix in 2012 triggered the shift in viewing habits. In 2025, British consumers are predicted to spend £4.2 billion on SVOD memberships (such as Netflix and Disney+), versus £4.1 billion on TV subscriptions (such as Sky and Virgin Media).

Video Ads 52

Video Ads Marketing Ad Tech Media 52

Lemonads

OCTOBER 14, 2020

Instapage’s landing page builder platform integrates with all of your favorite tools & services, helping you to market faster, lowering CPC Costs, increasing conversions, and advertising ROI ! 1 Landing Page Builder: The cornerstone of what has made Instapage so successful since 2012.

Conversion 52

Conversion A/B Testing CPA GDPR 52

Single Grain

JANUARY 17, 2024

Replace Outdated Examples or Case Studies: If your examples are from 2012, the reader is going to be skeptical of your article. Set Goals and Measure ROI: Establish clear SEO goals and use analytics to measure your return on investment. Monitor Backlinks: Use tools like Ahrefs or Semrush to track your backlink profile.

SEO 52

SEO Audience Conversion Media 52

Clearcode

SEPTEMBER 17, 2024

Because as you said, retail media has been around since 2012 when Amazon, sort of, launched their retail media network, other companies like Walmart, I think even Target, I think, in the US also launched there’s quite a few years ago as well. Niraj Nagpal: Yeah, it’s been tough and fraught so far.

Retail 52

Retail Media Cookies MarTech 52

Single Grain

SEPTEMBER 14, 2022

The company started out as an SEO agency in 2012, evolved into a full-service digital marketing agency, and soon expanded to became one of the top crypto, NFT, Web3 and metaverse marketing agencies. Single Grain specializes in: High-ROI online marketing using smart, cutting-edge marketing strategies to find the right quality leads.

Agency 59

Agency Marketing SEO Real Estate 59

Karola Karlson

AUGUST 30, 2022

We’ll find out the ROI and CPA once we start with marketing.”. And at what CPA, ROI, and payback period. Revenue, ROI, LTV. Here’s what their website home page looked like in 2012. IDK how it didn’t look sketchy already down in 2012, but anyhow…). Um… No you don’t! No gut-feeling-based surprises.

CPA 64

CPA ROI Marketing Non-Profit 64

Single Grain

JULY 21, 2020

History: While building Glitch, a web-based multiplayer game that went to startup heaven in 2012, founder Stewart Butterfield and his team had developed an internal communication system that was built on the concept of channels so numerous people could chat with each other directly. The service also covers SEO and content creation.

Finance 94

Finance SEO Shipping Marketing 94

Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. The key to ensuring ROI is to make sure the platform is easy to use and scale and is suited to your organization’s goals. Oracle Eloqua. SharpSpring.

Marketing 115

Marketing Manufacturing Communications Healthcare 115

Advertising to Baby Boomers

JULY 17, 2012

17 July 2012. In fact, 99% of stable cookies examined never click on an ad … optimization of campaigns to achieve higher CTR may in fact be reducing brand ROI. at 7/17/2012. Most Read Posts This Week (Culled from all posts, 2005-2012): AARP Is All New Redux: Part III (The Magazine). The New Millennium Tales (2012).

Banner 66

Banner Advertising Education ROI 66

Advertising to Baby Boomers

AUGUST 28, 2013

The web is dead for advertising/banner ads: 17 July 2012 Banner Ads = Happy Meal Toys…??? In fact, 99% of stable cookies examined never click on an ad … optimization of campaigns to achieve higher CTR may in fact be reducing brand ROI. The New Millennium Tales (2012). The Play-By-Play Highlights Of My Colonoscopy.

Advertising 53

Advertising Pharmaceuticals Banner Education 53

Advertising to Baby Boomers

OCTOBER 6, 2011

In fact, 99% of stable cookies examined never click on an ad … optimization of campaigns to achieve higher CTR may in fact be reducing brand ROI. Most Read Posts This Week (Culled from all posts, 2005-2012): AARP Is All New Redux: Part III (The Magazine). The New Millennium Tales (2012). The Woman of Many Containers.

Advertising 40

Advertising Banner Education Marketing 40

Advertising to Baby Boomers

SEPTEMBER 5, 2011

In fact, 99% of stable cookies examined never click on an ad … optimization of campaigns to achieve higher CTR may in fact be reducing brand ROI. Most Read Posts This Week (Culled from all posts, 2005-2012): AARP Is All New Redux: Part III (The Magazine). The New Millennium Tales (2012). The Woman of Many Containers.

Real Estate 40

Real Estate Education Shipping Advertising 40