InMobi
AUGUST 11, 2017
In 2012, U.S. Measuring viewability metrics Viewability is a big barrier for brands and retailers. Studies from InMobi revealed that with the right technologies, advertisers can experience up to two times the industry standard for video viewability. The viewable and human rate is so high because load time is only 0.6
Ad Monsters
NOVEMBER 16, 2022
Wohl got his start in ad operations, and around 2012-2013, programmatic started picking up. Publishers spent their time evaluating inventory quality, focusing on their website’s speed, keeping up with click-through rates, and advancing ad viewability. . While all this transpired, publishers were busy doing other things.
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Monetize More
MAY 30, 2023
Offers viewable, brand-safe, and audience-friendly ads, with integration options through open exchange, PMP, or managed service. Features Smart Mediation, SDK with audience analytics, MOAT viewability metrics, and access to SDK-only advertisers. Yieldmo Initially focused on US-based ad inventory but expanded to EU and UK demand.
InMobi
DECEMBER 3, 2021
Sudhanshu Saxena, Director, Supply Partnerships, Southeast Asia at InMobi, added, "As concerns around viewability and brand safety continue to grow for brands, InMobi and Carousell Media Group provide a platform through programmatic channels for brand-safe ads backed by strong measurement from MOAT and IAS.
Paleo AdTech
DECEMBER 10, 2023
After a break from ad tech, Mike got back into it in 2012, co-founding Yieldmo to build measurement and testing tools for the then-new mobile ad formats. The latter deal encouraged AOL to acquire the company in 2007, the same year it acquired TACODA ; it was folded into Advertising.com and became a part of AOL’s publisher offering.
Paleo AdTech
APRIL 18, 2023
After a break from ad tech, Mike got back into it in 2012, co-founding Yieldmo to build measurement and testing tools for the then-new mobile ad formats. The latter deal encouraged AOL to acquire the company in 2007, the same year it acquired TACODA ; it was folded into Advertising.com and became a part of AOL’s publisher offering.
Clearcode
AUGUST 13, 2023
Facebook’s Mobile Ads was launched in 2012. What’s also important to mention is viewability. Before AdSense was released, the launch date of the first iPhone was announced in early 2007. iPad went on sale in 2010, and a few days afterwards, Apple introduced their advertising platform, iAD.
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