2013 - AdTech Trends

Ad Agencies: Will 2013 Be the Year 3D Printing Goes Mainstream?

Fuel Lines

APRIL 15, 2013

3D Printing is an innovative technology that is sure to impact advertising, marketing and even agency new business. “A faster and cheaper alternative to traditional methods of manufacturing is making its way into the mainstream market, and it looks to be changing the way people do business—including advertising.”

Agency

Agency Manufacturing Advertising Marketing

Is K-pop Getting Too Saturated for Brand Sponsors to Get the Attention They Want?

Adweek

NOVEMBER 18, 2024

Those with exceptional memories might recall that in June of 2013, the first leaks from Edward Snowden appeared in the media, Serena Williams won her second French Open, and Man of Steel premiered in theaters. But millions of music fans the world over know June 2013 for one reason alone: It was when K-pop boy.

Media

Why Doritos Is Evolving Its Long-Standing ‘Bold’ Brand Platform

Adweek

JANUARY 30, 2024

Having introduced the platform "For the Bold" in 2013 with its first global campaign, the PepsiCo-owned snack brand will evolve the line to become "For the Bold. Doritos is introducing a new brand platform to reach a multi-generational audience with the beginning of a global campaign that will help it redesign the meaning of "bold."

Audience

Audience Food Marketing

A Spotlight On Aesthetic and Identity in Latine Beauty Brands

Adweek

SEPTEMBER 16, 2024

New York City in 2013. Editor's note: In this article, ADWEEK deviated from its style of using "Latinx" due to the writer's preference. Latine" is a gender-neutral form of the word Latino. That's when I first realized the profound influence that Latine beauty could have on the industry.

Media

Media Retail

Theoretical Physics Prepared Jonathan Roberts for a Career in Ad Tech

Adweek

MARCH 14, 2024

Before joining About.com in 2013, the University of Oxford academic spent more than a decade as a researcher, making dark matter predictions for the Large Hadron Collider at CERN and. Thanks to his background in theoretical physics, Jonathan Roberts may be one of the few people alive who can credibly claim to understand ad tech.

Ad Tech

Inside AMC’s ‘Bittersweet’ Farewell to Better Call Saul

Adweek

AUGUST 7, 2022

After Breaking Bad ended its acclaimed run in 2013 as one of TV's all-time greatest series, it passed the baton to prequel show Better Call. Mad Men helped define AMC as a premium cable force in 2007, but the original series that followed a year later--Breaking Bad--had an even greater long-term impact on the network.

YouTube Returns as Title Sponsor of VidCon Anaheim 2023

Adweek

JANUARY 18, 2023

YouTube is back as the title sponsor of VidCon Anaheim 2023 after holding that role from 2013 through 2019. The event was canceled in 2020 and 2021 due to the pandemic, and TikTok, which was slated to be the title sponsor in 2021, did so last year. VidCon Anaheim 2023 will take place at the.

MPWIS Podcast: How Commissioner Val Ackerman Transformed the Big East

Adweek

OCTOBER 20, 2022

Ackerman has been at the helm of the conference since 2013 and oversaw its relaunch. On today's episode of Most Powerful Women in Sports, senior TV reporter Mollie Cahillane is joined by Big East Commissioner Val Ackerman. As one of the first female beneficiaries of an athletic scholarship thanks to Title IX, she played basketball.

Marketing

Making the Business Case for Creativity

Adweek

JUNE 12, 2023

The freelancing platform had been around since 2013, but it didn't have wide recognition in the industry. Upwork had an awareness problem. Along came agency Alto with a creative idea based on the fact that the old ways of working were dead, using a zombified CEO to drive home the point. This Is How We.

Agency

NBA Puts a Toyetic Twist on a Classic Holiday Ad

Adweek

DECEMBER 10, 2024

The NBA has spent the past few decades planting its flag in Christmas Day--much the same as the NFL has staked out Thanksgiving--returning this year with a remake of its seminal "Jingle Hoops" ad from 2013.

Marketing

Intuit Puts TurboTax and QuickBooks Creative Accounts Into Review

Adweek

MARCH 28, 2023

In the midst of tax season, TurboTax is putting its creative account up for review, potentially ending a 10-year relationship with Wieden+Kennedy Portland, which has serviced the account since winning a review in 2013. Similarly, Quickbooks could be closing the door on a five-year relationship with TBWAChiatDay, which won the account in 2018.

‘Empowerment Over Shame’: thredUP’s Revamped Fashion Footprint Calculator Aims to Inspire

Adweek

APRIL 6, 2023

As it's done every year since 2013, secondhand clothing platform thredUP released its 2023 Resale Report this week. Compiling data from independent consumer surveys and its own brand partners--which include labels like Kate Spade, J.

Fashion

From Tennis Star to Brand Ambassador, Andy Murray

Adweek

OCTOBER 13, 2022

Arguably Britain's greatest athlete, Andy Murray achieved what generations of tennis players before him couldn't: win three singles Grand Slam tournaments, Wimbledon in 2013 and 2016 and the U.S. Open in 2012, and two Olympic Gold Medals in 2012 and 2016. The 35-year-old Scot has been knighted for his services to tennis and charity in.

Marketing

Ad Agencies: Guides for Creative and Marketing Salaries

Fuel Lines

NOVEMBER 17, 2013

H ere are some additional insights from this report: Median salary for the industry rose to $77,000 in 2013, compared to 2012’s reported $73,000 and $68,300 for 2011. The salary and employee benefits your agency provides serve a major role in recruiting, retaining, and motivating staff.

Agency

Agency Marketing Advertising

Why AI Design Needs Metaphors to Bridge the Gap With Consumers

Adweek

DECEMBER 4, 2024

OpenAI CEO Sam Altman tweeted "her"--a reference to the 2013 science fiction film in which an AI chatbot named Samantha, voiced by Scarlett Johansson, develops an intimate relationship with her human user. On the day of the release of ChatGPT 4.0, The tweet called attention to a new feature for the product: voice mode, allowing.

The Great Fail: How Bikram Yoga Went From Super-Heated to Overheated

Adweek

SEPTEMBER 2, 2022

By 2013, a series of allegations surfaced when one by one, women stepped forward with accusations that included. Bikram Choudhury was the founder of the wildly popular hot yoga practice that many considered to cure ailments, detoxify bodies and change lives. At its height in 2006, there were 1,650 studios in at least 40 countries.

How the Chicago Red Stars Recreated Wednesday’s Viral Dance to Rebuild Brand Trust

Adweek

FEBRUARY 24, 2023

A founding member of the NWSL, the Chicago Red Stars have been part of the league since 2013. With just weeks to go until the 2023 National Women's Soccer League season begins, one team is looking to dance all over the competition. But the team has undergone several tumultuous years, finding themselves at the center.

Marketing

Planned Parenthood Solidifies Its Stance as a Brand That Will Fight ‘No Matter What’

Adweek

SEPTEMBER 12, 2022

When Alexis McGill Johnson became acting president and CEO at Planned Parenthood in 2019, after serving as a board member for more than 11 years (including a 2013-2015 stint as board chair), there were some pressing items on her to-do list. One of them became increasingly critical after she permanently assumed the role in 2020,

No, BrewDog, Beer Doesn’t Count as a Serving of Fruit and Veg

Adweek

DECEMBER 6, 2022

In 2013, BrewDog founder and CEO James Watt said he'd rather take his money and "set fire to it" than pay for traditional marketing. Fast forward nine years and the irreverent Scottish brewer has stumped up for plenty of big budget campaigns--and been issued several advertising bans in the process. This time the company has.

Advertising

Advertising Marketing

Former WHNT Anchor Melissa Riopka Dies at 48 After Leukemia Battle

Adweek

SEPTEMBER 16, 2024

She returned to the station in 2013 as a morning reporter, eventually working as a morning anchor. Former WHNT anchor Melissa Riopka died Saturday after a battle with acute myeloid leukemia. She was 48 years old. Riopka interned at the Huntsville CBS affiliate before working at stations in Chattanooga and Birmingham.

Affiliates

Meta Promotes Guy Rosen to Chief Information Security Officer

Adweek

JUNE 6, 2022

He joined then-Facebook in October 2013, working on its Internet.org initiative to connect people without online access, and then. Meta elevated Guy Rosen to chief information security officer, making him the first person to ever hold that role at Facebook's parent company and adding him to the C-suite.

Warner Bros. Discovery Promotes Marketer Rebecca Rørmark to Lead EMEA Streaming Offer

Adweek

FEBRUARY 3, 2023

rmark, who was previously vp of marketing in the Nordics, originally joined the Discovery Channel in Norway in 2013. rmark to senior vp, head of streaming marketing for Europe, Middle East and Africa (EMEA) ahead of the launch of its global platform.

Marketing

Adnatomy: How Upwork Created a Zombie CEO for Its Musical Campaign

Adweek

AUGUST 4, 2023

Freelancing platform Upwork started out as Elance-oDesk in 2013, but it took a dead CEO to bring the company to the forefront of the talent marketplace economy. The campaign, "This is How We Work Now," by agency Alto, features a dead-but-resurrected CEO, Jack, who sings to his employees to shake it up and make up.

Agency

Mediabridge Strengthens European Ambitions With EMEA MD Hire

Adweek

SEPTEMBER 22, 2022

Founded as Bitposter in 2013 and relaunched as Mediabridge in 2020, the agency works with global clients such as The Financial Times and research.

Agency

Agency Media

To Dine For Podcast: Joanna Griffiths, President and Founder of Knix

Adweek

OCTOBER 3, 2022

Since launching the company in 2013, Griffiths has built Knix into one of the fastest-growing intimate apparel brands globally, through a focus on product innovation--and the brand's mission to.

Fashion

MPWIS Podcast: How DraftKing’s Stephanie Sherman Built a Betting Empire

Adweek

OCTOBER 13, 2022

Sherman joined the sports betting company in 2013 as one of its first 15 employees. On this week's episode of Most Powerful Women in Sports, senior TV reporter Mollie Cahillane is joined by DraftKings chief marketing officer Stephanie Sherman. She rose through the ranks, becoming CMO in January 2022, just in time for Super Bowl.

Marketing

2014 Outlook Survey: More competition ahead for ad agency new business

Fuel Lines

FEBRUARY 17, 2014

Of Agencies Expecting New Business Opportunities Will Increase In Upcoming Year 2014: 69% 2013: 60% 2012: 72% 2011: 74% The great news is that we seem to be on a bit of a rebound now that a lot of the political inertia in Washington is somewhat behind us.

Agency

Agency Marketing

Miley Cyrus crushes 2013 with a Wrecking Ball and is my choice for campaign of the year.

Gods of Advertising

JANUARY 2, 2014

Nothing can stop her… My choice for the best integrated marketing campaign of 2013 goes not to a product, service or new-fangled bit of technology but, rather, to a young woman, Miley Cyrus. Maybe you’ve heard of her? Ostensibly, my selection is based on efforts made by Team Miley on behalf of her fourth studio album, Bangerz.

Impressions

Impressions Fashion Conversion Marketing

My Favorite Ad From 2013 — Yes, I Still Remember It

AdPulp

NOVEMBER 3, 2015

The post My Favorite Ad From 2013 — Yes, I Still Remember It appeared first on AdPulp. But they also do much, much more, as professionals know. Advertisements also help establish a brand, which means trust, recognition and company […].

Advertising

2015 New Business Conference to be held in Nashville, TN

Fuel Lines

AUGUST 4, 2015

million visitors in 2013, and the Nashville Convention & Visitors Bureau is predicting a 10% increase in the number of visitors by 2016. ” – Business Insider. Nashville saw 11.8 The New York Times has referenced Nashville as the nation’s “it” city.

Agency

Agency Media Advertising

MAA blast from the past: Marmite’s faux inspectors from 2013

More About Advertising

AUGUST 22, 2024

Back in 2013 this adam&eveDDB ad for Marmite attracted over 500 complaints to the UK’s ASA ad regulator, claiming it trivialised cases of animal cruelty with its spoof inspectors. The ASA, to its credit, declined to act and Marmite sales rose 14%.

Advertising

Advertising Media Agency

SXSW Video: How the internet has transformed life as we know it

Fuel Lines

MARCH 12, 2013

Mashable kicked off its SXSW 2013 Variety Hour keynote with the following video, documenting how in only a generation the internet has transformed civilization as we know it. This is an excellent video on the State of the Internet: Past, Present and Future.

Agency

Agency Communications

Improve Ad Agency New business Leads with Authority Marketing

Fuel Lines

AUGUST 4, 2016

John and his agency are elite Google partners and have been invited, all expenses paid, to Google headquarters in 2012, 2013 and 2014. John has been helping companies like Arrow Electronics, MIT, Phillips Medical and hundreds of others improve their SEO/website marketing for over two decades.

Agency

Agency SEO Marketing Electronics

A Tesla Stock Story: How Founders can build Trust

The Ad Tech Blog

MARCH 22, 2023

By 2013, Tesla stock had climbed to $265 per share. Even though Tesla did not have a profitable product with the Roadster , the company, current investors, and potential investors believe they could disrupt the market. The confidence was so high that they filed for an IPO.

Communications

Communications Marketing

Study: 12 Tools That Most Ad Agencies Use for New Business

Fuel Lines

JUNE 12, 2013

The 2013 Mirren-RSW/US Definitive Guide A helpful resource for any agency owner or employees involved in agency new business. RSW/US and Mirren Business Development co-sponsored a study of tools for new business.

Agency

Agency SEO Media Marketing

IBM Study: Social media is about to transform the C-Suite

Fuel Lines

SEPTEMBER 27, 2013

Interview: Why Richard Branson Always Makes Time for Social Media DIGIDAY: The Social CEO 2013 CEO.com Social CEO Report: Are America’s Top CEOs Getting More Social? photo credit: Thomas Hawk via photopin cc.

Media

Media Communications Conversion Agency

The Key Ingredients of the Best Digital Campaigns of 2012

Fuel Lines

DECEMBER 18, 2012

Read through this list and you will understand why video is such a great marketing tool: Over 800 million unique users visit YouTube each month 72 hours of video are uploaded to YouTube every minute 500 years of YouTube video are watched every day on Facebook, and over 700 YouTube videos are shared on Twitter each minute 100 million people take a (..)

Agency

Agency Video Ads Marketing Advertising

Twitter: Find Prospects Using The Business Journal’s Network

Fuel Lines

JUNE 6, 2013

A Business Journals’ Twitter Team: Team TriBiz , Raleigh/Durham Periodically retweet some of the tweets that contain relevant and helpful information from among this group of Business Journal accounts.

Real Estate

Real Estate Manufacturing Education Media

3 of the Worst-Ever Tech Ads That Should Have Never Seen the Light of Day

Ad Rants

OCTOBER 28, 2024

What "HTC" Stands For Commercial (2013) The 2013 ad featured Robert Downey Jr. Tablets are great and all, but they still can't replace full-fledged computers, especially laptops for gamers. At least not yet anyway. explaining what "HTC" stood for. For the record, "HTC" stands for "High Tech Computer."

Marketing

Marketing Advertising

Thought Leadership, Millennial Marketing and Ad Agency New Business

Fuel Lines

FEBRUARY 24, 2014

In 2013, Barkley released new research focused exclusively on millennials who have become parents. My personal social media accounts Facebook, LinkedIn , Twitter and Google +. The Results: Barkley has conducted some of the most extensive research ever done on millennials.

Agency

Agency Marketing Retail Entertainment

Aegis brings home the goodies for buoyant Dentsu

More About Advertising

AUGUST 11, 2015

In 2013 Japan’s Dentsu, huge in Japan but mostly becalmed outside it, agreed to pay £3.2bn to buy media buyer Aegis, owner of the Carat, Vizeum and Isobar networks. 30 months on the deal looks like one of the winners of the century. Dentsu has just announced its Q1 numbers showing big increases in operating.

Media

Media Finance Agency Advertising

Comic: Data-Driven Spring

AdExchanger

MAY 28, 2023

This classic comic first ran in April 2013. A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem… Wishing you all a beautiful Memorial Day weekend! The post Comic: Data-Driven Spring appeared first on AdExchanger.

Advertising

Advertising Media

The State Of Media Analytics – And American Rugby – With A Kiwi Entrepreneur

AdExchanger

NOVEMBER 14, 2023

Nudge began as a content marketing analytics startup after being spun out of a New Zealand-based agency in 2013. Founder and CEO Ben Young moved to New York shortly thereafter to launch Nudge as a standalone business.

Media

Media Agency Marketing

Marketing automation vendor Act-On acquired for $53 million

Martech

JANUARY 24, 2025

While Marketo and Pardot were acquired by enterprise vendors Adobe bought Marketo in 2008 and Salesforce bought Pardot in 2013 Act-On focused on delivering sophisticated yet affordbale marketing automation capabilities to mid-market customers at an affordable price.

Marketing

Marketing MarTech

Ad Agencies: Will 2013 Be the Year 3D Printing Goes Mainstream?

Is K-pop Getting Too Saturated for Brand Sponsors to Get the Attention They Want?

Trending Sources

Why Doritos Is Evolving Its Long-Standing ‘Bold’ Brand Platform

A Spotlight On Aesthetic and Identity in Latine Beauty Brands

Theoretical Physics Prepared Jonathan Roberts for a Career in Ad Tech

Inside AMC’s ‘Bittersweet’ Farewell to Better Call Saul

YouTube Returns as Title Sponsor of VidCon Anaheim 2023

MPWIS Podcast: How Commissioner Val Ackerman Transformed the Big East

Making the Business Case for Creativity

NBA Puts a Toyetic Twist on a Classic Holiday Ad

Intuit Puts TurboTax and QuickBooks Creative Accounts Into Review

‘Empowerment Over Shame’: thredUP’s Revamped Fashion Footprint Calculator Aims to Inspire

From Tennis Star to Brand Ambassador, Andy Murray

Ad Agencies: Guides for Creative and Marketing Salaries

Why AI Design Needs Metaphors to Bridge the Gap With Consumers

The Great Fail: How Bikram Yoga Went From Super-Heated to Overheated

How the Chicago Red Stars Recreated Wednesday’s Viral Dance to Rebuild Brand Trust

Planned Parenthood Solidifies Its Stance as a Brand That Will Fight ‘No Matter What’

No, BrewDog, Beer Doesn’t Count as a Serving of Fruit and Veg

Former WHNT Anchor Melissa Riopka Dies at 48 After Leukemia Battle

Meta Promotes Guy Rosen to Chief Information Security Officer

Warner Bros. Discovery Promotes Marketer Rebecca Rørmark to Lead EMEA Streaming Offer

Adnatomy: How Upwork Created a Zombie CEO for Its Musical Campaign

Mediabridge Strengthens European Ambitions With EMEA MD Hire

To Dine For Podcast: Joanna Griffiths, President and Founder of Knix

MPWIS Podcast: How DraftKing’s Stephanie Sherman Built a Betting Empire

2014 Outlook Survey: More competition ahead for ad agency new business

Miley Cyrus crushes 2013 with a Wrecking Ball and is my choice for campaign of the year.

My Favorite Ad From 2013 — Yes, I Still Remember It

2015 New Business Conference to be held in Nashville, TN

MAA blast from the past: Marmite’s faux inspectors from 2013

SXSW Video: How the internet has transformed life as we know it

Improve Ad Agency New business Leads with Authority Marketing

A Tesla Stock Story: How Founders can build Trust

Study: 12 Tools That Most Ad Agencies Use for New Business

IBM Study: Social media is about to transform the C-Suite

The Key Ingredients of the Best Digital Campaigns of 2012

Twitter: Find Prospects Using The Business Journal’s Network

3 of the Worst-Ever Tech Ads That Should Have Never Seen the Light of Day

Thought Leadership, Millennial Marketing and Ad Agency New Business

Aegis brings home the goodies for buoyant Dentsu

Comic: Data-Driven Spring

The State Of Media Analytics – And American Rugby – With A Kiwi Entrepreneur

Marketing automation vendor Act-On acquired for $53 million

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