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Levi’s, MTV, Coca-Cola, and McDonald’s Among First Brand Hall of Fame Inductees

Adweek

Founded in 2013 by Cult Collective, the three-day summit features speaking sessions, workshops, and special events, like night gatherings and intimate, off-the-record chats, to promote career-building and community among marketers. 23-25, marketing leaders from top brands and agencies convened in Banff, Canada for The Gathering 2024.

Agency 289
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Report: 2013 New Business Social Media Survey

Fuel Lines

The 2013 New Business Survey was sent by e-mail and made available by link online, to small to midsize agencies on January 2, 2013. This isn’t a scientific study, but it does however provide an indication of their beliefs, feelings and perceptions regarding agency new business and social media trends for 2013.

Media 264
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Ad Agencies: Will 2013 Be the Year 3D Printing Goes Mainstream?

Fuel Lines

3D Printing is an innovative technology that is sure to impact advertising, marketing and even agency new business. “A faster and cheaper alternative to traditional methods of manufacturing is making its way into the mainstream market, and it looks to be changing the way people do business—including advertising.”

Agency 262
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Is K-pop Getting Too Saturated for Brand Sponsors to Get the Attention They Want?

Adweek

Those with exceptional memories might recall that in June of 2013, the first leaks from Edward Snowden appeared in the media, Serena Williams won her second French Open, and Man of Steel premiered in theaters. But millions of music fans the world over know June 2013 for one reason alone: It was when K-pop boy.

Media 287
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A Spotlight On Aesthetic and Identity in Latine Beauty Brands

Adweek

New York City in 2013. Editor's note: In this article, ADWEEK deviated from its style of using "Latinx" due to the writer's preference. Latine" is a gender-neutral form of the word Latino. That's when I first realized the profound influence that Latine beauty could have on the industry.

Media 290
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Why Doritos Is Evolving Its Long-Standing ‘Bold’ Brand Platform

Adweek

Having introduced the platform "For the Bold" in 2013 with its first global campaign, the PepsiCo-owned snack brand will evolve the line to become "For the Bold. Doritos is introducing a new brand platform to reach a multi-generational audience with the beginning of a global campaign that will help it redesign the meaning of "bold."

Audience 312
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Inside AMC’s ‘Bittersweet’ Farewell to Better Call Saul

Adweek

After Breaking Bad ended its acclaimed run in 2013 as one of TV's all-time greatest series, it passed the baton to prequel show Better Call. Mad Men helped define AMC as a premium cable force in 2007, but the original series that followed a year later--Breaking Bad--had an even greater long-term impact on the network.

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