Clearcode

SEPTEMBER 11, 2023

A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. The primary function of a DSP is to purchase ad inventory.

Demand Side Platform 108

Demand Side Platform Ad Exchange Impressions Ad Targeting 108

AdExchanger

JUNE 30, 2022

Paid Upfront NBCUniversal says this year’s upfronts was its highest-grossing since Comcast acquired the programmer in 2013. Of NBCU’s $7 billion in ad commitments, per a release, $1 billion is earmarked for its AVOD service Peacock. Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.

Media 98

Media CPC CPA Ad Exchange 98

Paleo AdTech

DECEMBER 10, 2023

Bill Urshel was CEO and co-founder of Ad:ECN, an early ad exchange started in 2003 and acquired by Microsoft on the same day it acquired aQuantive, Razorfish and Atlas in 2007. The debate whether Ad:ECN or Right Media built the first true ad exchange hinges on semantics, with Urschel doubting RM’s claim.)

Ad Exchange 52

Ad Exchange Ad network Non-Profit Ad Tech 52

Paleo AdTech

JANUARY 18, 2022

Bill Urshel was CEO and co-founder of AdECN, an early ad exchange started in 2003 and acquired by Microsoft on the same day it acquired aQuantive, Razorfish and Atlas in 2007. The debate whether AdECN or Right Media built the first true ad exchange hinges on semantics, with Urschel doubting RM’s claim.)

Ad Exchange 52

Ad Exchange Ad network Non-Profit Ad Tech 52

Brid.tv

NOVEMBER 25, 2022

In other words, our publishers get access to high-quality ad demand from these ad exchanges from a single dashboard. Ad and Header Bidding Analytics. Marketplace provides publishers with ad demand for both video and display advertising from an array of high-quality sources. Easy-to-Set-Up Video Header Bidding.

Header Bidding 52

Header Bidding Ad Server Video Ads Ad Exchange 52

InMobi

DECEMBER 30, 2013

2013 was a year where many businesses started to prioritize their effort on emerging services like mobility, cloud and analytics. It’s important to look back at the way businesses were marketing to customers in 2013 and how they can improve in the new mobile year. Let’s take a look at the top mobile trends for 2014.

Marketing 52

Marketing Mobile Ads Communications Rich Media 52

Automatad Inc.

JANUARY 24, 2022

The commerce side of the business was expanded as Leaf Group acquired Satchi Art in 2014, and Society6 in 2013. OpenX ad exchange settles with FTC over COPPA allegations – The National Law Review. Google urges federal court to drop ad tech lawsuit – TechCrunch. Moments That Matter.

Advertising 52

Advertising SEO Pop-Up Electronics 52