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How To Build a Demand-Side Platform (DSP)

Clearcode

A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. The primary function of a DSP is to purchase ad inventory.

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Weekly Roundup: US Ad Spending, Insider’s First-Party Data Platform, Banning Surveillance Advertising

Automatad Inc.

The commerce side of the business was expanded as Leaf Group acquired Satchi Art in 2014, and Society6 in 2013. A group of Democrats has proposed the ‘ Banning Surveillance Advertising Act (BSAA)’ that prohibits advertisers and other companies from practicing personalized or targeted ads. Moments That Matter.