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Is Cable TV Dying? What Lies in the Future of Traditional TV

Brid.tv

In 2013, there were 100 million such households. For the past decade, Netflix has been expanding its global digital reach, going from 35 million subscribers in 2013 to over 220 million in 2022. According to statistics , the number of households in the U.S. By contrast, this number is expected to be as low as 65 million in 2023.

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How To Build a Demand-Side Platform (DSP)

Clearcode

A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. Connected TV (CTV) ads : These are ads delivered through internet-connected smart TVs and streaming devices.

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?Brands, unwrap your holiday season gift!

InMobi

eMarketer estimates that UK retail m-commerce sales grew by triple digits in 2013 and will post a further 65.6% Real Time Bidding (RTB) has helped improve accuracy levels of campaigns – advertisers are now able to bid intelligently on mobile ad inventory in a cost effective and efficient manner. jump this year.

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Media Briefing: Media execs start 2023 with reader revenue concerns

Digiday

Meanwhile, Apartment Therapy Media’s president, Riva Syrop, said during an episode of the Digiday Podcast last year that her team is delaying its tentpole commerce event franchise Small/Cool until the fall 2023 to give sponsors “breathing room,” which will hopefully improve the chances of selling all ad inventory associated with the event.

Media 76
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The Road Ahead: Mobile Marketing Trends that Will Dominate in 2017

InMobi

Mobile ad spend is up 430% since 2013, and with over 2 billion smartphone users worldwide, it’s becoming clear that the future of digital marketing is mobile. With economic uncertainty looming and with recent ad blocking apps, marketers are looking to maximise every opportunity to engage with customers.

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5 Best Ad Monetization Platforms for Websites, Mobile, and OTT/CTV

Brid.tv

Features to Look for in an Ad Monetization Platform. All ad monetization platforms have the same main purpose — to help publishers generate revenue by selling ad inventory. Variety of Ad Units. This will increase the chances of higher ad fill rates , as more demand sources will bid on each impression.

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AdsKeeper Review 2021: Advertiser or Publishers? We Got You Covered!

Lemonads

AdsKeeper is one of the fastest-growing native content ad networks similar to other native ad networks like MGID , Taboola , RevContent , but let ’s see what they can offer you by making the difference! That’s right, but let’s discover more about AdsKeeper’s Company !