Clearcode

SEPTEMBER 11, 2023

A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. Connected TV (CTV) ads : These are ads delivered through internet-connected smart TVs and streaming devices.

Demand Side Platform 108

Demand Side Platform Ad Exchange Impressions Ad Targeting 108

InMobi

OCTOBER 17, 2014

eMarketer estimates that UK retail m-commerce sales grew by triple digits in 2013 and will post a further 65.6% For instance, advertisers can leverage richer ad formats such as mobile video , in-app full screen ads, interstitials, rich media ads and native ads. Nearly 19% of digital sales and 1.2% jump this year.

Rich Media 52

Rich Media Mobile Ads Retail Ad Inventory 52

Ad Beat

JANUARY 1, 2020

On the contrary, print ads, for example, can charge as much as $100 for a thousand impressions. The rapid increase in the number of mobile apps and the swift growth of mobile audience on traditional websites has resulted in an abundance of mobile ad inventory on the market. What’s next for mobile advertising?

Mobile Ads 52

Mobile Ads Click Through Rate CPM Real Estate 52