Remove 2013 Remove Ad Inventory Remove Demand Side Platform
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How To Build a Demand-Side Platform (DSP)

Clearcode

A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. Table Of Contents What Is a Demand-Side Platform and What Is It For?

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The WIR: ITV Lays Off 200 Staff, UK Passes Key Media Bills, and WPP Signs AI Deal with Anthropic

VideoWeek

Somewhat uniquely, this will include ad inventory on in-car media platforms – a relatively new area for advertisers, but one which some analysts expect to grow in the coming years. The announcement comes weeks after X renewed its content partnership with the NFL, which dates back to 2013. Read more on VideoWeek.

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