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eMarketer estimates that UK retail m-commerce sales grew by triple digits in 2013 and will post a further 65.6% For instance, advertisers can leverage richer ad formats such as mobile video , in-app full screen ads, interstitials, richmediaads and native ads. Nearly 19% of digital sales and 1.2%
Features to Look for in an Ad Monetization Platform. All ad monetization platforms have the same main purpose — to help publishers generate revenue by selling adinventory. Variety of Ad Units. This will increase the chances of higher ad fill rates , as more demand sources will bid on each impression.
On the contrary, print ads, for example, can charge as much as $100 for a thousand impressions. The rapid increase in the number of mobile apps and the swift growth of mobile audience on traditional websites has resulted in an abundance of mobile adinventory on the market.
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