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By partnering with the best push adsnetworks , media buyers and other marketers can reach more engaged audiences and increase their chances of success. However, with so many options on the market, choosing the right platform isn’t always easy. In-page push traffic ads emerged at the beginning of 2020.
Michael Katz is the co-founder and CEO of mParticle , a pioneering customer data platform (CDP) that launched in 2013. The company issued a widely-circulated white paper on its “POV on DemandSidePlatforms,” defending the adnetworks’ relevance.
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