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After being voted the number one mobileadnetwork in Malaysia and scooping three MMA Smarties in October for excellence in mobile advertising, we have been given yet another prestigious accolade! Yesterday evening was the seventh Mobile Entertainment awards held in London at the Royal Garden Hotel.
According to a recent study , mobileads start triggering an emotional response in consumers in less than half a second, pointing to how brands must develop a “one-second strategy” for their creative and media-buying efforts. Why does mobile advertising work for brands? Source: inmobi. Source: inmobi.
Article: [link] - Bullet points - Korean Mobile Advertisement Market Since more than 50% Koreans have started to use smartphones, the mobilead market is rapidly growing as well. According to ‘2012 Mobilead survey,’ released on February 6 by Korea Communications Commission, the Korean mobilead market reached KRW 215.9
2013 was a year where many businesses started to prioritize their effort on emerging services like mobility, cloud and analytics. Tablets and smartphones are more popular than desktops and mobile devices have surpassed desktops in enabling people to do more on the internet regardless of physical location.
For this reason, advertisers, marketers, and even adnetworks need to take the right steps to protect their traffic and eliminate deceptive players from the entire ecosystem. Launched back in 2013, FraudShield is 24Metrics’ most powerful creation and it’s widely viewed as one of the best anti-fraud tools you can use in your campaign.
Informa Telecoms & Media reports that mobile advertising revenue is expected to touch $12.8 billion in 2013 compared to $8 billion in 2012 with display ads on mobile sites and mobile search contributing substantially.
InMobi fielded a survey in Q3 2013 through its global mobileadnetwork, conducted on-device across both Android & iOS smartphones to understand the consumer behavior around app usage and discovery in Japan. Interestingly, 34% of survey respondents discover via mobileads.
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