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After being voted the number one mobile adnetwork in Malaysia and scooping three MMA Smarties in October for excellence in mobile advertising, we have been given yet another prestigious accolade! At five years old, the InMobi adnetwork has a global footprint covering 165 markets, reaching 40% of the world's smartphone users.
According to ‘2012 Mobile ad survey,’ released on February 6 by Korea Communications Commission, the Korean mobile ad market reached KRW 215.9 The core of mobile ad market will be RichMedia which requires users’ active engagement,” said Seung-Yeon Kim. billion in 2012.
Ever since Apple released iOS 7 Beta 1 on June 10th 2013, developers and non-developers have been upgrading their devices to the new OS. The result shows in our data as the InMobi adnetwork has seen a virtual explosion in the number of ad requests originating from iOS 7 devices. Thats not all!
Informa Telecoms & Media reports that mobile advertising revenue is expected to touch $12.8 billion in 2013 compared to $8 billion in 2012 with display ads on mobile sites and mobile search contributing substantially. Also, the average age of the mobile user is low allowing advertisers to target a younger age group.
2013 was a year where many businesses started to prioritize their effort on emerging services like mobility, cloud and analytics. It’s important to look back at the way businesses were marketing to customers in 2013 and how they can improve in the new mobile year. Let’s take a look at the top mobile trends for 2014.
InMobi fielded a survey in Q3 2013 through its global mobile adnetwork, conducted on-device across both Android & iOS smartphones to understand the consumer behavior around app usage and discovery in Japan. In-App Purchases – 37% of smartphone users in Japan have made in-app purchases.
The most popular mobile adnetworks come with self-service portals that are designed to drive test campaigns. Google is the main player when it comes to mobile display ads. According to Panera’s VP of Marketing, Scott Nelson , the ad allows customers to “find information fast and push an overall category innovation”.
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