Clearcode

SEPTEMBER 11, 2023

Key Features of a Demand-Side Platform (DSP) When developing a DSP, it’s essential to focus on the most important features of the platform, such as budgeting (aka, an ad banker), bidder, integrations, the user interface, the user profile database, the reporting module, the campaign tracker, and the ad server.

Demand Side Platform 108

Demand Side Platform Ad Exchange Impressions Ad Targeting 108

Paleo AdTech

DECEMBER 10, 2023

billion, Yahoo acquired Right Media … and Microsoft acquired Ad:ECN for a rumored $50-75 million, a deal that was comically overshadowed by Microsoft’s simultaneous acquisition of aQuantive (including the Atlas ad server and Razorfish agency) for over $6 billion. (“We kind of felt like we were a bauble, in a way.”)

Ad Exchange 52

Ad Exchange Ad network Non-Profit Ad Tech 52

Paleo AdTech

JANUARY 18, 2022

billion, Yahoo acquired Right Media … and Microsoft acquired Ad:ECN for a rumored $50-75 million, a deal that was comically overshadowed by Microsoft’s simultaneous acquisition of aQuantive (including the Atlas ad server and Razorfish agency) for over $6 billion. (“We kind of felt like we were a bauble, in a way.”).

Ad Exchange 52

Ad Exchange Ad network Non-Profit Ad Tech 52

InMobi

JANUARY 24, 2014

For InMobi, this started out with increasing the number of metrics that each of our core ad-servers would publish. The complete implementation can be found here: level-tsd The carbon server is now able to run without breaking a sweat even when 500K metrics per minute is being pumped into it. BigTable Approach?

Pop-Up 52

Pop-Up Ad Server 52

Lemonads

SEPTEMBER 10, 2020

Not only do they offer various customization options, helping publishers to customize their native ads as per their websites, but they also offer various types of native ads widgets that you can place on various sections of your website!

Native Advertising 52

Native Advertising Advertising CPC Banner 52

Paleo AdTech

DECEMBER 10, 2023

Where you’ve got this sort of integrated media plan at the line item level that connects to the ad server and actually creates the booking.” Circa 2013, Andy wrote an impassioned series of columns on programmatic reserve for AdExchanger.

Ad Server 52

Ad Server Media Ad Tech Marketing 52

Paleo AdTech

MAY 2, 2023

Where you’ve got this sort of integrated media plan at the line item level that connects to the ad server and actually creates the booking.” Circa 2013, Andy wrote an impassioned series of columns on programmatic reserve for AdExchanger.

Ad Server 40

Ad Server Media Ad Tech Marketing 40

VideoWeek

MAY 24, 2024

The announcement comes weeks after X renewed its content partnership with the NFL, which dates back to 2013. Our growth on social is translating both into commercial success – with major rights distributors now entrusting us to represent social ad sales for their content – and for viewers it means even more ways to watch.”

Media 52

Media Retail Ad Server Ad Inventory 52