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In the adtech ecosystem, the Black ad ops and rev ops professionals who impact your brands, and thus the industry as a whole, are a part of Black history and should be celebrated. For Black History Month, AdMonsters is celebrating just a few Black professionals making history daily in adtech.
As a teenager in the ’90s his dream came true, and he found himself doing tech support and eventually working as a sys-admin at companies like VMWare and Pepsi. His intro to adtech came “by accident” — a common theme — as he and a friend ran a website on the side called ToyotaNation.com.
Nancy is the CEO and founder of MediaWallah , an identity resolution provider she started in 2013 as a way to “give back” to an industry that has been generous to her. She was introduced to L90 when the network approached them to use their ad serving technology, and Nancy’s joined the hard-driving sales team at L90.
Nancy is the CEO and founder of MediaWallah , an identity resolution provider she started in 2013 as a way to “give back” to an industry that has been generous to her. She was introduced to L90 when the network approached them to use their ad serving technology, and Nancy’s joined the hard-driving sales team at L90.
As a teenager in the ’90s his dream came true, and he found himself doing tech support and eventually working as a sys-admin at companies like VMWare and Pepsi. His intro to adtech came “by accident” — a common theme — as he and a friend ran a website on the side called ToyotaNation.com.
“It was a feverish time in adtech,” admits Urshel, when start-ups could “smell the money” despite raw memories of the recent dot-com bust. Urschel’s memories of adtech are definitely mixed. And then the sharknado poised, as Google acquired DoubleClick for $3.1
“It was a feverish time in adtech,” admits Urshel, when start-ups could “smell the money” despite raw memories of the recent dot-com bust. Urschel’s memories of adtech are definitely mixed. And then the sharknado poised, as Google acquired DoubleClick for $3.1
The announcement comes weeks after X renewed its content partnership with the NFL, which dates back to 2013. Our growth on social is translating both into commercial success – with major rights distributors now entrusting us to represent social ad sales for their content – and for viewers it means even more ways to watch.”
Where you’ve got this sort of integrated media plan at the line item level that connects to the adserver and actually creates the booking.” Circa 2013, Andy wrote an impassioned series of columns on programmatic reserve for AdExchanger. Why did he leave adtech after all those years? “I
Where you’ve got this sort of integrated media plan at the line item level that connects to the adserver and actually creates the booking.” Circa 2013, Andy wrote an impassioned series of columns on programmatic reserve for AdExchanger. Why did he leave adtech after all those years? “I
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