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10 Black Ad Tech Professionals Making Waves in Digital Media

Ad Monsters

In the ad tech ecosystem, the Black ad ops and rev ops professionals who impact your brands, and thus the industry as a whole, are a part of Black history and should be celebrated. For Black History Month, AdMonsters is celebrating just a few Black professionals making history daily in ad tech.

Ad Tech 105
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8. Ratko Vidakovic – the SiteScout becomes an AdProf

Paleo AdTech

As a teenager in the ’90s his dream came true, and he found himself doing tech support and eventually working as a sys-admin at companies like VMWare and Pepsi. His intro to ad tech came “by accident” — a common theme — as he and a friend ran a website on the side called ToyotaNation.com.

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33. Nancy Marzouk – taking a DrivePM through L90 and [x+1]

Paleo AdTech

Nancy is the CEO and founder of MediaWallah , an identity resolution provider she started in 2013 as a way to “give back” to an industry that has been generous to her. She was introduced to L90 when the network approached them to use their ad serving technology, and Nancy’s joined the hard-driving sales team at L90.

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33. Nancy Marzouk – taking a DrivePM through L90 and [x+1]

Paleo AdTech

Nancy is the CEO and founder of MediaWallah , an identity resolution provider she started in 2013 as a way to “give back” to an industry that has been generous to her. She was introduced to L90 when the network approached them to use their ad serving technology, and Nancy’s joined the hard-driving sales team at L90.

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8. Ratko Vidakovic – the SiteScout becomes an AdProf

Paleo AdTech

As a teenager in the ’90s his dream came true, and he found himself doing tech support and eventually working as a sys-admin at companies like VMWare and Pepsi. His intro to ad tech came “by accident” — a common theme — as he and a friend ran a website on the side called ToyotaNation.com.

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29. Bill Urschel – the captain of Ad:ECN, the first exchange

Paleo AdTech

“It was a feverish time in ad tech,” admits Urshel, when start-ups could “smell the money” despite raw memories of the recent dot-com bust. Urschel’s memories of ad tech are definitely mixed. And then the sharknado poised, as Google acquired DoubleClick for $3.1

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29. Bill Urschel – the captain of AdECN, the first exchange

Paleo AdTech

“It was a feverish time in ad tech,” admits Urshel, when start-ups could “smell the money” despite raw memories of the recent dot-com bust. Urschel’s memories of ad tech are definitely mixed. And then the sharknado poised, as Google acquired DoubleClick for $3.1