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How To Build a Demand-Side Platform (DSP)

Clearcode

A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. Table Of Contents What Is a Demand-Side Platform and What Is It For?

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The WIR: ITV Lays Off 200 Staff, UK Passes Key Media Bills, and WPP Signs AI Deal with Anthropic

VideoWeek

X to Carry PGA Tour Video Content X (formerly Twitter) has struck a deal with PGA Tour to bring golf highlights to the social media platform, CEO Linda Yaccarino announced on Wednesday. The announcement comes weeks after X renewed its content partnership with the NFL, which dates back to 2013.

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