Digital Remedy
OCTOBER 19, 2022
According to a study conducted by Edison Research and Triton Digital, over 62m people listen to podcasts every week—a jump from 19m listeners in 2013. This allows campaign managers to track their ad results in real time and pivot their message if needed, giving politicians a better pulse on how potential voters react to their message.
Clearcode
SEPTEMBER 11, 2023
Optimization Features Well-designed DSPs have modules to maintain ad campaigns, optimize ad targeting, and control spending. Optimal Ad Targeting Implementing sophisticated algorithms for efficient ad targeting and delivering the right ads to the right users at the right time is a challenge.
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InMobi
OCTOBER 17, 2014
eMarketer estimates that UK retail m-commerce sales grew by triple digits in 2013 and will post a further 65.6% Technological advances allow marketers the opportunity to design ad creatives in a manner that truly utilizes the power of mobile, while delivering the brand message in a compelling way. Nearly 19% of digital sales and 1.2%
Digiday
JUNE 20, 2022
Founded in 2013, ProtonMail was spawned out of CERN, the Swiss research center where Sir Tim Berners-Lee invented the World Wide Web in 1989. Last month, a new campaign for the iPhone addressed how data brokers collect and sell user information for ad-targeting, promising that Apple’s tech gives people more control and protection.
InMobi
FEBRUARY 13, 2013
Since apps are obviously rich with features and functionality, any ad promoting an app should be a sample of what's to come. With rich features touting a very attractive ad, targeted placement (in games, travel and finance properties), and strategic and well-implemented great calls to action, the Bloomberg ad resulted in a 37% install rate.
SpotX
JUNE 7, 2021
Since 2013, IRIS.TV has enabled our partners to build scalable solutions on top of our platform including video-level contextual and brand-safe ad targeting, third-party verification, personalized video recommendations, and measurement & analytics solutions.
Advertising to Baby Boomers
DECEMBER 13, 2013
What''s happening now, advertising agencies are pretty much run by kids in their 20s and early 30s," said Nyren, an ad industry consultant who lives in Snohomish. Ads target empty nests, full wallets by Bob Moos (2005) Dallas Morning News "Yes, I have my favorite toothpaste. He thinks he''s being ignored by advertising.
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