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5 Benefits of Using Podcasts in Your Political Advertising Campaign

Digital Remedy

According to a study conducted by Edison Research and Triton Digital, over 62m people listen to podcasts every week—a jump from 19m listeners in 2013. This allows campaign managers to track their ad results in real time and pivot their message if needed, giving politicians a better pulse on how potential voters react to their message.

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How To Build a Demand-Side Platform (DSP)

Clearcode

Optimization Features Well-designed DSPs have modules to maintain ad campaigns, optimize ad targeting, and control spending. These integrations allow advertisers to tap into diverse inventory options, reach various publishers, and leverage insights about their desired audience for precise targeting and retargeting.