Paleo AdTech

DECEMBER 10, 2023

Michael Katz is the co-founder and CEO of mParticle , a pioneering customer data platform (CDP) that launched in 2013. The company issued a widely-circulated white paper on its “POV on Demand Side Platforms,” defending the ad networks’ relevance. Growth was solid in the years 2009-2010.

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Paleo AdTech

MARCH 22, 2022

Michael Katz is the co-founder and CEO of mParticle , a pioneering customer data platform (CDP) that launched in 2013. The team moved from pop-up blockers to arbitraging ads for their own account using ad networks and affiliate networks that were available at the time. Growth was solid in the years 2009-2010.

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Ad network Pop-Up Demand Side Platform Finance 52

Lemonads

OCTOBER 18, 2020

It doesn’t matter if you’re a new or seasoned affiliate , you’re probably heard of push notifications and how profitable this ad format can be. This is the reason why push notifications are so popular with consumers, which in turn makes them a hit with affiliates. What is push traffic? Push traffic comes from Push Notification ads.

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VideoWeek

DECEMBER 13, 2024

” FreeWheel Launches Performance Tools for its Beeswax DSP Video tech firm FreeWheel has launched a Performance Suite for its demand-side platform (DSP), Beeswax. Buitekant joined DMG Media in 2013, following a two-year stint at video ad tech business Smartclip.

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