All About Advertising Law

JANUARY 21, 2015

Like collecting postcards from our travels, we similarly have memories of NAD lessons in the online travel agency wars, including on sales pricing (click here for an early 2013 decision) and this adds to the set. When searching for “flights from DC to Hawaii” (one of our personal favorites)?,

Real Estate 40

Real Estate Banner Impressions Advertising 40

InMobi

DECEMBER 30, 2013

2013 was a year where many businesses started to prioritize their effort on emerging services like mobility, cloud and analytics. It’s important to look back at the way businesses were marketing to customers in 2013 and how they can improve in the new mobile year. Let’s take a look at the top mobile trends for 2014.

Marketing 52

Marketing Mobile Ads Communications Rich Media 52

Clearcode

SEPTEMBER 11, 2023

With a DSP, advertisers can buy: Display ads: These are banners and interactive ads that appear on websites and apps. It was showcased at the TechCrunch Disrupt 2013 conference in New York, where it gained significant praise. The inventory can be purchased in real time through a single-user interface.

Demand Side Platform 112

Demand Side Platform Ad Exchange Impressions Ad Targeting 112

InMobi

MAY 21, 2013

By the end of 2013, China’s smartphone market is expected to be twice the size of the US market with over 500 million smartphones. Also, rich media ads were by far preferred more to simple banner ads, suggesting that users like to engage with ads that have richer content.

Rich Media 40

Rich Media Banner Mobile Ads Marketing 40

Paleo AdTech

FEBRUARY 7, 2023

In 2013, BlueKai was sitting in a cone of silence, trying to acquire a then-independent LiveRamp. An inspiration came from Google, which started its search ad business (as did Yahoo) with visual banners, then moved into native pay-per-click ads, a new approach that actually works. Adobe acquired Demdex in 2011.

Cookies 56

Cookies Audience Data Management Platform Banner 56

All About Advertising Law

OCTOBER 21, 2013

Advertisers looking to move beyond a mundane brand webpage, Facebook page, and the banner ad and who want to integrate their brand and marketing message with quality digital content are wrestling with when and how they need to disclose the fact that their brand is sponsoring this “ native advertising ”.

Native Advertising 45

Native Advertising Advertising Electronics Affiliates 45

Ad Beat

MARCH 6, 2024

2013: “Design Your Life”: Samsung leaned into its creative side with the Design Your Life campaign, which saw the release of a short film featuring a woman striving to reinvigorate her grandfather’s failing toyshop. First up, a nod to the visuals: the attractive banner image showcases the various Galaxy devices in all their glory.

Electronics 61

Electronics Display Advertising Impressions Video Ads 61

Lemonads

OCTOBER 18, 2020

On iOS devices, users can see them on the lock screen, notification center, or as a top screen banner. In-page push traffic comes from banner ads displayed directly on publishers’ websites and working on the cost per click (CPC) model. The user receives this kind of push notification on their phones. What is in-page push traffic?

Ad network 52

Ad network CPC Affiliates CPA 52

Paleo AdTech

DECEMBER 10, 2023

In 2013, BlueKai was sitting in a cone of silence, trying to acquire a then-independent LiveRamp. An inspiration came from Google, which started its search ad business (as did Yahoo) with visual banners, then moved into native pay-per-click ads, a new approach that actually works. Adobe acquired Demdex in 2011.

Cookies 52

Cookies Audience Data Management Platform Banner 52

Lemonads

NOVEMBER 12, 2020

If developed properly, a pop-under campaign can have higher conversion rates, CTR, and ROI than conventional formats like banners, producing numbers that are closer to push notifications. In addition to pop-unders, the platform also offers interstitial, banner, push notification, and light-box ads among others.

Pop-Up 52

Pop-Up Affiliates Ad network Fill rate 52

InMobi

DECEMBER 12, 2013

InMobi fielded a survey in Q3 2013 through its global mobile ad network, conducted on-device across both Android & iOS smartphones to understand the consumer behavior around app usage and discovery in Japan. Also, rich media ads were preferred to simple banner ads, suggesting that users like to engage with ads that have richer content.

Mobile Ads 40

Mobile Ads Rich Media Banner Ad network 40

All About Advertising Law

OCTOBER 10, 2016

Here is a link to an example of the “fake news stories” at issue: https://www.ftc.gov/sites/default/files/documents/cases/2013/08/130828leanspaexha.pdf. LeadClick purchased banner advertisement space on genuine news sites to resell to affiliates running fake news sites to generate better and more lucrative traffic.

Affiliates 40

Affiliates Banner Communications Marketing 40

Lemonads

FEBRUARY 9, 2021

AdsCompass Overview: What You Need to Know AdsCompass was founded all the way back in 2013 and it has been amassing a huge collection of publishing platforms, which has drawn more than 5000 top-quality advertisers to the network.

Ad network 52

Ad network Affiliates CPM Pop-Up 52

Single Grain

APRIL 25, 2022

Their PPC team is an expert in managing Google Display Network campaigns, Google Text Ad and Banner remarketing campaigns, Google Dynamic Remarketing campaigns, and Google customer and audience matches. Ignite Visibility was launched in 2013 as a full-service digital marketing agency. Designing click-worthy banner ads.

Agency 52

Agency Marketing A/B Testing ROI 52

Single Grain

SEPTEMBER 3, 2019

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Marketing 106

Marketing SEO Banner Audience 106

Lemonads

SEPTEMBER 10, 2020

These units beat the conventional banner ads four times in terms of click-through rates. Since the ads are seen as part of the content and not the usual blinking banners, users share these images on social networking sites with the likes of Pinterest and Facebook. Moreover, you’ll get helped with your affiliate banners for free!

Native Advertising 52

Native Advertising Advertising CPC Banner 52

Single Grain

APRIL 28, 2020

One of their most famous campaigns that launched their newsjacking strategy was the Dunk in the Dark campaign from the 2013 Super Bowl blackout: When the brand realized that the one campaign could earn them almost as many retweets (nearly 15,000) as Beyonce’s halftime show , they became the masters of newsjacking tweets.

Marketing 141

Marketing Audience Media ROI 141

VideoWeek

OCTOBER 21, 2022

The media mogul split his empire into separate entities in 2013, arguing they would be “better managed” independently. Videos will be 6-30 seconds in length, and paired with a clickable banner. Quora Launches Video Ads. Digital Q&A platform Quora this week launched video ads across its platform.

Video Ads 52

Video Ads Advertising Media Display Advertising 52

Advertising to Baby Boomers

AUGUST 28, 2013

28 August 2013. Soon we will have it: 07 January 2013 Tablets Moses and the pharmaceutical industry once had exclusive dibs on this word. The web is dead for advertising/banner ads: 17 July 2012 Banner Ads = Happy Meal Toys…??? 29 April 2013 My post this week was written by The Ad Contrarian. at 8/28/2013.

Advertising 53

Advertising Pharmaceuticals Banner Education 53

Advertising to Baby Boomers

OCTOBER 3, 2013

03 October 2013. So are banner ads. Hardly anybody pays attention to social media marketing blather or banner ads. at 10/03/2013. Beginning in 2003, My business blog for Creative Services, Copywriting, Consulting, and Speaking. Facebook And Twitter Do Almost Nothing To Drive Sales. 02 May 2011 Click this ad. Newer Post.

Banner 49

Banner Education eCommerce Advertising 49

Advertising to Baby Boomers

APRIL 29, 2013

29 April 2013. Not only are banners dull and clickthrough rates low, but all the technology flooding the industry promising perfect targeting perfection cant even deliver real human audiences. at 4/29/2013. Beginning in 2003, My business blog for Creative Services, Copywriting, Consulting, and Speaking. Posted by Chuck Nyren.

Advertising 45

Advertising Click Through Rate Education Ad Exchange 45

Advertising to Baby Boomers

MARCH 27, 2013

27 March 2013. Part I for reference: 21 March 2013 AARP Is All New Redux: Part I AARP is ‘rebranding’ itself for the umpteenth time. To be fair, I’m guessing this super-duper deal is really a BA banner ad on the AARP page – although you could be fooled into thinking you’re getting a special rate from AARP.

Advertising 40

Advertising Education Banner Marketing 40