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2013: “Design Your Life”: Samsung leaned into its creative side with the Design Your Life campaign, which saw the release of a short film featuring a woman striving to reinvigorate her grandfather’s failing toyshop. million on displayadvertising in the US during 2023 , of which the vast majority ($137.1 buying Samsung products.
A demand-side platform (DSP) is an advertising technology (AdTech) platform that enables advertisers and agencies to purchase ad space on an impression-by-impression basis from publishers via ad exchanges and supply-side platforms (SSPs). The inventory can be purchased in real time through a single-user interface.
The Competition and Markets Authority (CMA) has ordered Meta to sell Giphy, following a tribunal into the takeover’s impact on the displayadvertising market. The watchdog noted that Meta terminated Giphy’s advertising services upon acquisition. a digital advertising framework designed to improve supply chain transparency.
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