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SpotX and IRIS.TV Partner to Enable Video-Level Contextual Targeting in CTV

SpotX

Brand-safe and contextual private marketplaces have proven to increase performance across all key metrics ranging from engagement and conversion lift, to brand lift in awareness, ad recall, and brand consideration. Since 2013, IRIS.TV

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The WIR: ITV to Distribute Content on YouTube, Vivendi Approves Breakup Plans, and WBD Separates Linear Networks

VideoWeek

The company, which focuses on measuring brand lift, said the funds will be used to advance its AI-driven ad measurement solutions and expand its presence in the UK market. “Our Brand lift technology delivers exactly that.

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