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In the fall of 2019, Amazon launched Sponsored Display, giving advertisers the ability to promote products both on and off of the platform. The company is taking a page out of Google’s playbook with the self-service platform : As we all know, displayadvertisingclick-throughrates are generally less than 1%.
A common misconception here is that mobile ads are usually lower in quality, however, according to an eMarketer report, the click-throughrates (CTR) are actually higher on mobile. There are several ways in which you can market your business using mobile advertising.
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