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How To Build a Demand-Side Platform (DSP)

Clearcode

A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. Table Of Contents What Is a Demand-Side Platform and What Is It For? How Does a DSP Work?

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Hawk’s new Carboncut Programme Includes Reducing Environmental Impact of Ads 

Martech Series

In the third stage of the process, the streamlined creatives are served using Hawk’s omnichannel demand side platform (DSP), optimised by the operations team to find the most energy-efficient and sustainable impressions it can buy.

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Verve Group Acquires Dataseat

Martech Series

Dataseat provides customers with a demand-side platform ( DSP) and unique bidding algorithms based on their customers’ first-party data. Founded in London, Dataseat provides app developers with tools and software to manage and control their own user acquisition, retargeting and cross-promotion campaigns.

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35. Michael Katz – double-clicking on InterCLICK and Yahoo

Paleo AdTech

Michael Katz is the co-founder and CEO of mParticle , a pioneering customer data platform (CDP) that launched in 2013. The company issued a widely-circulated white paper on its “POV on Demand Side Platforms,” defending the ad networks’ relevance. Growth was solid in the years 2009-2010.

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35. Michael Katz – double-clicking on InterCLICK and Yahoo

Paleo AdTech

Michael Katz is the co-founder and CEO of mParticle , a pioneering customer data platform (CDP) that launched in 2013. The company issued a widely-circulated white paper on its “POV on Demand Side Platforms,” defending the ad networks’ relevance. Growth was solid in the years 2009-2010.

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20+ Best Push Ads Networks - Which Are the Best Push Advertising Networks in 2021? (Ultimate Guide 2021)

Lemonads

And, affiliates can also enjoy: Multi-language customer service Intuitive dashboard Low competition when compared to other push networks AdCash AdCash is a powerful demand-side platform established back in 2008. This ad network boasts a world-class support team and more than 100 million monthly subscribers.

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The WIR: ITV to Distribute Content on YouTube, Vivendi Approves Breakup Plans, and WBD Separates Linear Networks

VideoWeek

” FreeWheel Launches Performance Tools for its Beeswax DSP Video tech firm FreeWheel has launched a Performance Suite for its demand-side platform (DSP), Beeswax. Buitekant joined DMG Media in 2013, following a two-year stint at video ad tech business Smartclip.

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