Clearcode

SEPTEMBER 11, 2023

A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. Read this blog post to learn about the process of building a DSP. How Does a DSP Work?

Demand Side Platform 108

Demand Side Platform Ad Exchange Impressions Ad Targeting 108

VideoWeek

MAY 24, 2024

billion in AI and machine learning for the rest of 2024. X to Carry PGA Tour Video Content X (formerly Twitter) has struck a deal with PGA Tour to bring golf highlights to the social media platform, CEO Linda Yaccarino announced on Wednesday. The Snapchat parent company is estimated to be investing around $1.6

Media 52

Media Retail Ad Server Ad Inventory 52

VideoWeek

DECEMBER 13, 2024

.” FreeWheel Launches Performance Tools for its Beeswax DSP Video tech firm FreeWheel has launched a Performance Suite for its demand-side platform (DSP), Beeswax. The suite includes products for targeting and measurement on CTV, machine learning-based campaign optimisation models, and performance reporting tools.

Ad Tech 52

Ad Tech Media Brand Lift Audience 52