AdExchanger

OCTOBER 2, 2024

I’ve taught digital advertising at a leading American university since 2013. Before becoming a professor, I spent 25 years helping businesses develop effective digital marketing and advertising strategies.

Advertising 104

Advertising Marketing Display Advertising Ad Tech 104

Martech

MARCH 4, 2024

Marketers will be forced to move to more expensive channels like PPC and display advertising; channels controlled and monetized by the very platforms behind the new rules for email delivery. Google added the “Promotions” tab to the Gmail client in 2013, with the goal of better organizing users’ experiences.

SEO 124

SEO Display Advertising MarTech Marketing 124

Ad Beat

MARCH 6, 2024

2013: “Design Your Life”: Samsung leaned into its creative side with the Design Your Life campaign, which saw the release of a short film featuring a woman striving to reinvigorate her grandfather’s failing toyshop. million on display advertising in the US during 2023 , of which the vast majority ($137.1 buying Samsung products.

Electronics 61

Electronics Display Advertising Impressions Video Ads 61

Clearcode

SEPTEMBER 11, 2023

Examples of Clearcode-Built DSPs Kanary NEST Our client, Kanary NEST, partnered with us to build a scalable demand-side platform designed for programmatic media buying in the online display advertising industry. It was showcased at the TechCrunch Disrupt 2013 conference in New York, where it gained significant praise.

Demand Side Platform 108

Demand Side Platform Ad Exchange Impressions Ad Targeting 108

Single Grain

DECEMBER 24, 2019

In the fall of 2019, Amazon launched Sponsored Display, giving advertisers the ability to promote products both on and off of the platform. The company is taking a page out of Google’s playbook with the self-service platform : As we all know, display advertising click-through rates are generally less than 1%.

CPC 90

CPC Video Ads Shipping Retargeting 90

VideoWeek

DECEMBER 16, 2022

Display advertising revenues were up by 13.9 “The sustained growth of display advertising and subscriptions […] represents the fierce appetite for digital content. . “The sustained growth of display advertising and subscriptions […] represents the fierce appetite for digital content.

Media 98

Media Audience Retail Agency 98

InMobi

JANUARY 5, 2015

According to BI Intelligence , Mobile Video advertising will grow at a CAGR of 76 per cent between 2013 and 2018, second only to Mobile display advertising. With Video ads, brands will convey the traits they want to be associated with, explain their offerings, and drive greater engagement.

Native Advertising 52

Native Advertising Marketing Mobile Ads Video Ads 52