InMobi

AUGUST 21, 2013

THE IMPACT OF MOBILE ON THE TRAVEL INDUSTRY According to e-Marketer, US mobile travel sales will more than triple between 2013 and 2017, totaling nearly $50 billion in 2017. According to Airline IT trends survey 2013, more than 50% of airlines offer flight search, tickets, check-in and boarding pass via mobile.

Marketing 52

Marketing Geo targeting Mobile Ads Audience 52

InMobi

DECEMBER 24, 2014

Marketers need to adapt the length of the video ad to the target platform. Go beyond basic targeting for improved ad performance Targeting is crucial. Go beyond demographic targeting to drive campaign performance. Research from Nielsen released in March 2014 shows a strong leaning toward apps over the mobile web.

Video Ads 52

Video Ads Geo targeting Click Through Rate Banner 52

InMobi

APRIL 25, 2013

However, in 2013, Asian Newbies such as Line and Kakao have redefined social networking on mobile. Also, Japan and Korea accounted for higher revenues on Google Play in 2013 than the US, while China is growing rapidly to bridge the gap. Burst campaigns are network takeovers that are used to get high volume of users in 6-7 days.

Geo targeting 40

Geo targeting Rich Media Communications Audience 40

Single Grain

APRIL 25, 2022

Advanced campaign consultation, including geo-targeting and day-parting. Ignite Visibility was launched in 2013 as a full-service digital marketing agency. Finding relevant target audiences based on campaign goals. Setting up conversion tracking and geo-targeting. Integration and reporting for back-end CRM.

Agency 52

Agency Marketing A/B Testing ROI 52

Lemonads

SEPTEMBER 10, 2020

Founded in 2013, AdsKeeper is a fast-growing ad recommendation platform that adjusts native ads to the needs of direct advertisers, media agencies, and affiliates. Being partners with over 3,000 publishers, AdsKeeper helps advertisers acquire engaged audiences through personalized content recommendations.

Native Advertising 52

Native Advertising Advertising CPC Banner 52