Clearcode

SEPTEMBER 11, 2023

A demand-side platform (DSP) is an advertising technology (AdTech) platform that enables advertisers and agencies to purchase ad space on an impression-by-impression basis from publishers via ad exchanges and supply-side platforms (SSPs). Ad exchanges and SSPs notify the DSP about available impressions.

Demand Side Platform 108

Demand Side Platform Ad Exchange Impressions Ad Targeting 108

Digital Remedy

OCTOBER 19, 2022

According to a study conducted by Edison Research and Triton Digital, over 62m people listen to podcasts every week—a jump from 19m listeners in 2013. According to a recent study conducted by Audacy , audio impressions carry significant weight with consumers. Learn more about the benefits podcasts offer to political advertisers. .”

Advertising 105

Advertising Audience Retargeting Media 105

Martech Series

JANUARY 17, 2023

Anna (Jensen) Tutt joins Oort with over 15 years’ experience marketing in cybersecurity and two successful exits with Sourcefire (acquired by Cisco in 2013) and Digital Shadows (acquired by ReliaQuest in 2022).

Marketing 81

Marketing MarTech Education Impressions 81

Martech Series

NOVEMBER 15, 2022

“In 2013, WEKA set out with a bold vision to create a fundamentally new approach to managing and storing data that could power the possibilities of the future by eradicating the compromises of the past,” said Liran Zvibel, co-founder and CEO of WEKA. 250 percent attainment against its Q3 financial plan.

Machine Learning 85

Machine Learning Manufacturing MarTech Impressions 85

Martech Series

MARCH 1, 2023

In the third stage of the process, the streamlined creatives are served using Hawk’s omnichannel demand side platform (DSP), optimised by the operations team to find the most energy-efficient and sustainable impressions it can buy.

Demand Side Platform 76

Demand Side Platform ROI Impressions MarTech 76

Nick Burcher

NOVEMBER 16, 2014

There has then been an impressive level of commenting on and sharing of the Facebook Post that was made to announce the Sainsburys Christmas TV ad for 2014. Related posts Sainsbury''s Christmas 2013 - ''Life In A Day'' Like this post? 2014 christmas sainsburys tv ad'

Impressions 61

Impressions Retail Conversion Media 61

Martech

JULY 24, 2023

They created 17 million more TV impressions and 20% more viewers than the 2018 men’s World Cup. For example, in 2013 FIFA’s then-president Sepp Blatter said, “We now have three ladies on the board. That’s up nearly 400,000 from 2021 and more than any other top women’s soccer league. In 2019, 14.3 Say something, ladies.

Audience 97

Audience Marketing MarTech Impressions 97

InMobi

JUNE 1, 2021

For more context on why these stats around m-commerce market share are so impressive, let’s dive into how this space has grown and what is leading this evolution. Back in 2013, total retail m-commerce sales were just under $42 billion – an impressive figure, but only 16% of total e-commerce sales.

Retail 52

Retail Impressions Marketing Audience 52

Digiday

DECEMBER 13, 2022

IPG’s UM has quietly been active in the shopper marketing space since 2013, forming UM Shopper with one employee: Amie Owen. If 2022 is the year of commerce media, then 2023 might be the year commerce media ups its game to break down internal silos and improve its measurement.

Media 69

Media Viewability Retail Agency 69

OpenX

AUGUST 15, 2023

In 2013, OpenX led an industry-wide effort to prioritize quality and clean up the digital advertising ecosystem. With log-level data, including clearing price, for every impression, OpenX gives buyers unprecedented insight into their programmatic campaigns.

Media 52

Media Header Bidding Non-Profit Impressions 52

Digiday

DECEMBER 28, 2022

Early versions of Candy Crush featured ads, but King removed all ads in 2013 to focus on in-game purchases, which have always been present in the game. In a mobile gaming industry that wants to squeeze as many impressions as possible out of every consumer, this kind of variable experience is uncommon.

Entertainment 72

Entertainment Impressions Advertising Media 72

Ad Beat

MARCH 6, 2024

2013: “Design Your Life”: Samsung leaned into its creative side with the Design Your Life campaign, which saw the release of a short film featuring a woman striving to reinvigorate her grandfather’s failing toyshop. million impressions) and r/NYYankees ($50,600 of spending, 6.6 million impressions). million impressions.

Electronics 61

Electronics Display Advertising Impressions Video Ads 61

InMobi

AUGUST 21, 2013

THE IMPACT OF MOBILE ON THE TRAVEL INDUSTRY According to e-Marketer, US mobile travel sales will more than triple between 2013 and 2017, totaling nearly $50 billion in 2017. According to Airline IT trends survey 2013, more than 50% of airlines offer flight search, tickets, check-in and boarding pass via mobile.

Marketing 52

Marketing Geo targeting Mobile Ads Audience 52

Martech

NOVEMBER 15, 2021

Founded in 2013, the company has 90 employees. Machine learning to extract market response of media impressions by audience, tactic, and creative exposures. The company serves its customers by providing marketing and media performance measurement, attribution and optimization. Target customers. A sophisticated UI.

Marketing 109

Marketing Machine Learning ROI Cookies 109

All About Advertising Law

AUGUST 27, 2014

In other words, 80% of the pages still present potential legal violations, and that’s just based on the words displayed on the webpages without taking into account more complex aspects of an ad, such as its “overall” net impression. com Disclosures: How to Make Effective Disclosures in Digital Advertising.”

Marketing 40

Marketing Education Impressions Finance 40

OpenX

OCTOBER 10, 2023

They changed with the introduction of programmatic, which enabled 100% of impressions to be sold. The economics shifted dramatically after the introduction of header bidding in 2013. They changed with the introduction of Google Ad Manager.

Header Bidding 52

Header Bidding Audience Search Advertising Cookies 52

Digital Ad Blog

SEPTEMBER 5, 2023

Founded in 2013, Adnimation works with publishers in the US and around the world, serving more than five billion ad impressions per month. Overview Adnimation is a Google Certified Publishing Partner (GCPP) that provides publishers with a tailored and all-encompassing monetization solution.

Header Bidding 52

Header Bidding Finance Education Impressions 52

All About Advertising Law

AUGUST 12, 2015

The FDA was not impressed. As FDA explicitly noted in the warning letter, the company was the recipient in November 2013 of a so-called untitled letter , a less formal warning. On Instagram , Ms. Kardashian breathlessly told her followers “OMG. My morning sickness has been bad. My doctor prescribed me Diclegis, and I felt a lot better.”

Media 40

Media Manufacturing Impressions Agency 40

All About Advertising Law

AUGUST 12, 2015

The FDA was not impressed. As FDA explicitly noted in the warning letter, the company was the recipient in November 2013 of a so-called untitled letter, a less formal warning. On Instagram , Ms. Kardashian breathlessly told her followers “OMG. My morning sickness has been bad. My doctor prescribed me Diclegis, and I felt a lot better.”

Manufacturing 40

Manufacturing Impressions Media Agency 40

All About Advertising Law

JANUARY 21, 2015

It appears to be search engine marketing month, first the FTC and now the NAD has also weighed in with a case of first impression over use of ad copy in paid search results. When searching for “flights from DC to Hawaii” (one of our personal favorites)?

Real Estate 40

Real Estate Banner Impressions Advertising 40

Lemonads

OCTOBER 18, 2020

The platform serves more than 4 billion impressions every single day across hundreds of countries and regions. With more than 10 billion impressions per month, Adsterra campaigns are known for increasing brand awareness while still delivering solid results in terms of revenue. But, the results have been impressive this far.

Ad network 52

Ad network CPC Affiliates CPA 52

All About Advertising Law

NOVEMBER 26, 2013

As an FDA Warning Letter issued on November 22, 2013, makes clear, however, 23andMe was marketing its product – a medical “device” under the federal Food, Drug & Cosmetic Act – without benefit of FDA approval. The widely publicized start-up company 23andMe, Inc. This all sounds good.

Food 45

Food Impressions Marketing 45

InMobi

DECEMBER 30, 2013

2013 was a year where many businesses started to prioritize their effort on emerging services like mobility, cloud and analytics. The growth in the mobile sector and ecosystem within the past two years has been impressive. The growth in the mobile sector and ecosystem within the past two years has been impressive.

Marketing 52

Marketing Mobile Ads Communications Rich Media 52

InMobi

FEBRUARY 13, 2013

There will be no need to worry about what happens when you run millions of impressions at a time - Studio handles that for you out of the box. Despite the complex functionality of the Dynamic Feed component, no programming is required for using it. We hope to share more success stories with you soon.

Conversion Rate 40

Conversion Rate Conversion Rich Media Finance 40

Advertising to Baby Boomers

MARCH 15, 2017

02 JULY 2008 Demand for older models grows 13 JUNE 2013 Are you model material? Some of many: 05 OCTOBER 2007 London & Marks & Spencer … The adverts use Twiggy and three other models of various ages - very age-neutral marketing. Mad Men was either 40 years behind the times or 50 years ahead of it.

Healthcare 40

Healthcare Impressions Agency Media 40

Lemonads

NOVEMBER 12, 2020

Guaranteed Impressions Because of their simple mechanism, pop-unders can guarantee that almost all visitors will see your ads. Furthermore, affiliates that only show ads that are relevant to their on-page content have a higher chance of getting more impressions and improving their results across the board.

Pop-Up 52

Pop-Up Affiliates Ad network Fill rate 52

Single Grain

JULY 22, 2021

Instagram Direct was introduced in 2013, but it has rolled out more features since then. Go to the Discovery tab and find impressions “From Explore.” It's increased popularity shows that customers are eager to use Instagram for private communication with brands, so companies should be ready for it.). your products/service).

Communications 131

Communications Audience Pop-Up Marketing 131

Single Grain

JULY 16, 2020

First impressions are everything: 51% of consumers will never do business with a company after just one negative experience. During the Boston bus strike in 2013, Uber offered bus services to all the public schools in the area. It also includes key information such as project, description and delivery date.

Pop-Up 131

Pop-Up Shipping Fashion Manufacturing 131

VideoWeek

DECEMBER 16, 2022

The firm tracks and analyses impression-level data across CTV, mobile, web and in-app environments. UM Shopper, which launched in 2013 with just one employer, has grown into UM Commerce, which now has a team of around 50 people. .” Amplified Intelligence Acquires AttentvAds. UM Expands Commerce Offering.

Media 98

Media Audience Retail Agency 98

Single Grain

APRIL 28, 2020

Tesla’s success is one of the strongest digital marketing campaign examples with an impressive social media presence. The hashtag #GameofCookies became wildly popular on social media and received a lot of attention for its impressive animation. million impressions. The Lesson. earned more than 2.75 The Lesson.

Marketing 141

Marketing Audience Media ROI 141

Ad Beat

JANUARY 1, 2020

Mobile ads are more cost-effective: Opera Software found that the average cost for mobile ads for an iPhone, which has the highest average cost per thousand impressions (CPM), is still less than the CPM for web ads on a desktop. On the contrary, print ads, for example, can charge as much as $100 for a thousand impressions.

Mobile Ads 52

Mobile Ads Click Through Rate CPM Real Estate 52

Automatad Inc.

JUNE 21, 2023

Hummingbird (2013): Search Intent Gains Importance Hummingbird marked the era of semantic search in Google’s journey, prioritizing the intent and contextual understanding of search phrases over individual keywords. It essentially appraises the page’s first impression. However, INP goes beyond just first impressions.

SEO 52

SEO Machine Learning Impressions Mobile Search 52

Single Grain

JUNE 6, 2023

While this doesn’t compare with social media giant Facebook, it is still an impressively large audience base for your marketing efforts, especially for businesses who identify the platform as popular among their target demographic. Create Story Ads In October 2013, Snapchat made one of the most significant updates to its app: Stories.

Fashion 52

Fashion Audience Advertising Impressions 52

Brid.tv

NOVEMBER 25, 2022

This will increase the chances of higher ad fill rates , as more demand sources will bid on each impression. Knowing how well an ad is performing is key to optimizing ad yield and getting the most out of every impression. Aniview is a video advertising platform founded in 2013. Start Monetizing. . Amazon Publisher Services.

Header Bidding 52

Header Bidding Ad Server Video Ads Ad Exchange 52

Lemonads

APRIL 12, 2021

With the right Facebook targeting strategy, affiliates can take advantage of benefits of: Reach and User Engagement The most impressive element of Facebook’s paid ads platform is its reach. The social platform has 2.8 billion monthly active users located in hundreds of countries and territories, so it’s suitable for all types of campaigns.

Affiliates 52

Affiliates Audience Retargeting Impressions 52

Digiday

APRIL 26, 2023

CPM fee on paid impressions with the 2.5% Numbers to know 250+ : The number of Insider employees who walked out on Monday in protest of the company’s plan to lay off 10% of its staff, 60% of whom were union members. 515 million : The number of Spotify’s monthly active global users in the first quarter of 2023, a 22% increase year over year.

Media 72

Media Ad Tech Agency Food 72

Digiday

AUGUST 31, 2022

The Washington Post was famously bought by billionaire Jeff Bezos in 2013 but has since hit some rough waters in the past year, according to a report by The New York Times. The Washington Post – Forbes. But the companies stayed mum on the topic, or didn’t respond to requests for comment by publishing time.

Media 69

Media Non-Profit Food Healthcare 69