Advertising to Baby Boomers

SEPTEMBER 22, 2015

Traipsing every which way today… Baby Boomers Not Fans of Mobile Ads September 21, 2015 … Baby Boomers have solid smartphone adoption, at 64.4% of mobile phone users this year … Baby boomers also had a highly negative response to mobile ads. were interested in receiving ads on their phone at all.

Marketing 65

Marketing Mobile Ads Advertising 65

Advertising to Baby Boomers

NOVEMBER 28, 2017

How Often Do Consumers Intentionally Click Mobile Ads? by Rimma Kats Nov 28, 2017 … A new survey found that most consumers say they rarely or never mean to click on ads served up on their phones … … Baby boomers were the least likely to engage with mobile ads.

Mobile Ads 40

Mobile Ads Banner Advertising Media 40

InMobi

SEPTEMBER 27, 2012

The latest mobile ad innovations today are those that leverage the interactivity and feature functionality of the device theyre on. Weve put together a demo of what could be possible as early as 2013. In this example the ad itself uses the camera features of the iphone and social sharing on facebook.

Mobile Ads 40

Mobile Ads 40

InMobi

NOVEMBER 11, 2013

When China surpassed the US in terms of smartphone shipment volume in Q1 2013, it was evident that the comfortably ruling mobile market of the US was facing fierce competition. At InMobi, we see China as only a part of a bigger opportunity of the Eastern mobile markets as a whole – China, Japan, Korea, Hong Kong, Taiwan, and SEA.

Mobile Ads 52

Mobile Ads ROI Marketing Audience 52

InMobi

JULY 15, 2014

You are walking into your neighborhood mobile phone store when you are served a mobile ad for $100 off the Samsung Galaxy S5 along with directions to a nearby retail location. That is the unique power of mobile to deliver the right message to the right person at precisely the right moment.

Banner 52

Banner Mobile Ads Rich Media ROI 52

InMobi

OCTOBER 17, 2014

of all retail sales in the US in 2014 will come from mobile devices. eMarketer estimates that UK retail m-commerce sales grew by triple digits in 2013 and will post a further 65.6% Mobile commerce will account for a substantial share of total UK retail e-commerce in the coming years—27.0% Nearly 19% of digital sales and 1.2%

Rich Media 52

Rich Media Mobile Ads Retail Ad Inventory 52

InMobi

SEPTEMBER 18, 2012

Our very own Rob Jonas VP,MD EMEA & Global Business Operations took to the stage in front of 400+ delegates to represent InMobi on a panel looking at "What's Holding Back Mobile Ad Spend?". We look forward to seeing you at DMEXCO 2013!

Mobile Ads 52

Mobile Ads Entertainment Media Agency 52

InMobi

DECEMBER 30, 2013

2013 was a year where many businesses started to prioritize their effort on emerging services like mobility, cloud and analytics. Tablets and smartphones are more popular than desktops and mobile devices have surpassed desktops in enabling people to do more on the internet regardless of physical location.

Marketing 52

Marketing Mobile Ads Communications Rich Media 52

InMobi

AUGUST 21, 2013

THE IMPACT OF MOBILE ON THE TRAVEL INDUSTRY According to e-Marketer, US mobile travel sales will more than triple between 2013 and 2017, totaling nearly $50 billion in 2017. Mobile sales will account for almost 30% of digital travel sales. billion in 2016 on digital advertising which includes both online and mobile.

Marketing 52

Marketing Geo targeting Mobile Ads Audience 52

InMobi

SEPTEMBER 5, 2014

Mobile advertising has also emerged as an important discovery channel, with 20% of respondents reporting they discover new apps via mobile ads App Preference The fragmentation of social media is very much driven by the diverse needs of consumers. Our research shows that not all apps have the same appeal.

Communications 52

Communications Brand Awareness Mobile Ads Audience 52

InMobi

MARCH 12, 2013

Eileen McKay, InMobi's Regional Sales Manager in the Pacific Northwest sounds off on the trends she sees developing as we close Q1: Could it be that 2013 is finally going to be the year for brands to finally take the plunge and deeply embrace mobile marketing? I believe 2013 will see hugh strides in this area.

Advertising 40

Advertising Retail Mobile Search Mobile Ads 40

InMobi

JANUARY 5, 2015

It enables creative expression without the need for complex formats like touchable or shakeable mobile ads. With Video ads, brands will convey the traits they want to be associated with, explain their offerings, and drive greater engagement. Opportunities in developed markets will continue to rise with increasing adoption.

Native Advertising 52

Native Advertising Marketing Mobile Ads Video Ads 52

Clearcode

SEPTEMBER 11, 2023

Who Can Benefit From Building a DSP and How AdTech Companies Advertisers and Ad Agencies Key Features of a Demand-Side Platform (DSP) Main Challenges When Building a DSP How Can You Design and Build a DSP? Examples of Clearcode-Built DSPs Kanary NEST SITO Mobile Ad Banker Case Study What Is a Demand-Side Platform (DSP)?

Demand Side Platform 108

Demand Side Platform Ad Exchange Impressions Ad Targeting 108

InMobi

JANUARY 26, 2017

2016 was a breathtaking year for the mobile advertising industry and it doesn’t seem to be slowing down anytime soon. Mobile ad spend is up 430% since 2013, and with over 2 billion smartphone users worldwide, it’s becoming clear that the future of digital marketing is mobile.

Marketing 52

Marketing Viewability Real Estate Mobile Ads 52

InMobi

DECEMBER 12, 2013

InMobi fielded a survey in Q3 2013 through its global mobile ad network, conducted on-device across both Android & iOS smartphones to understand the consumer behavior around app usage and discovery in Japan. Interestingly, 34% of survey respondents discover via mobile ads.

Mobile Ads 40

Mobile Ads Rich Media Banner Ad network 40

InMobi

MAY 21, 2013

Last year, China was declared as the world leader in iOS and Android device activations and more recently, it broke a new world record in smartphone penetration by surpassing the total number of 321 million mobile phones active in the US. App usage statistics for china are also a tad higher than in the US, as is evident from the data below.

Rich Media 40

Rich Media Banner Mobile Ads Marketing 40

Lemonads

NOVEMBER 17, 2020

Launched back in 2013, FraudShield is 24Metrics’ most powerful creation and it’s widely viewed as one of the best anti-fraud tools you can use in your campaign. Even though more than one device may be using the same network, chances are that each user will see a specific set of ads tailored to his or her browsing experience.

Affiliates 52

Affiliates Ad network Conversion CPA 52

Single Grain

AUGUST 24, 2022

Social media accounts for 33% of the total digital ad spend in 2022. Mobile ad spending will reach $156 billion by 2023. 92% of Facebook’s total ad revenue comes from mobile advertising. It was founded in 2013 by founder Tom Casano to remove the struggles of generating high-quality traffic, leads and sales.

Agency 59

Agency Advertising SEO Retargeting 59

RevX

SEPTEMBER 13, 2021

On mobile, we more frequently call that user acquisition , and hence the comparison with gaming apps. So what’s going on in fintech mobile marketing? Given all this massive change, I thought I would take a look at fintech mobile ad spend since January 2019 and see what might be happening. Apple Pay existed.

Mobile Ads 52

Mobile Ads Marketing CPM Finance 52

InMobi

JANUARY 3, 2013

Informa Telecoms & Media reports that mobile advertising revenue is expected to touch $12.8 billion in 2013 compared to $8 billion in 2012 with display ads on mobile sites and mobile search contributing substantially.

Rich Media 40

Rich Media Mobile Search Retail Mobile Ads 40

Advertising to Baby Boomers

JULY 22, 2015

From a recent article somewhere: With more boomers using their smartphones as their primary devices for accessing the Internet, mobile ads are a surefire way to get their attention. I thought not a few years ago: 04 November 2013 Smartphones & Tablets, Apples & Oranges … Advertising on smartphones? I think not.

Mobile Ads 53

Mobile Ads Advertising Agency Media 53