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Mobile advertising turned mainstream and budgets have had to keep pace with smartphone and tablet adoption So what's coming in 2013? 2013 will see more smartphones and more tablets being sold with exciting innovations. Mobile tops Gartner top ten strategic technology trends for 2013. with targeted advertising.
Eileen McKay, InMobi's Regional Sales Manager in the Pacific Northwest sounds off on the trends she sees developing as we close Q1: Could it be that 2013 is finally going to be the year for brands to finally take the plunge and deeply embrace mobile marketing? I believe 2013 will see hugh strides in this area.
Mobile phones are being used across the travel booking funnel from planning and booking and until the last day of the trip exploring maps, local information and weather information. According to a Nielsen study travel related searches raised the third highest number of follow-up actions per mobilesearch out of 15 categories.
What all this tells us is that we are now poised to witness another change in the scenario with the emergence of mobile advertising as a significant channel for marketing activities. Informa Telecoms & Media reports that mobile advertising revenue is expected to touch $12.8
There are several ways in which you can market your business using mobile advertising. For example, if you don’t have an app, but your website is mobile-optimized, you’d be better off investing in mobilesearch or display advertising campaigns. Google is the main player when it comes to mobile display ads.
Mobilegeddon (2015): Emphasizing Mobile Compatibility The Mobilegeddon update was Google’s way of emphasizing the crucial role of mobile-friendly websites in the modern digital space. Impact: This update had a significant effect on mobilesearch rankings, with mobile-friendly websites seeing an uptick in their ranking.
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