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Why Hoka is experimenting with connected TV in its first global campaign

Digiday

Hoka’s campaign marks a catalytic growth point for a brand that, up until now, has largely bet on wholesale distribution and partnerships to break into the highly competitive athletic footwear space. Overall, website visits are up 68%. For other retailers, it’s a case study of how an experimental campaign can woo new audiences.

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The Ultimate Pop-Under Ads Guide (update 2021)

Lemonads

With that in mind, pop-unders are among the oldest and most iconic types of ads used in affiliate marketing. And, even though some marketers have stopped launching pop-under ad campaigns, the truth is that this format can still deliver spectacular results. Plus, we’ll also cover the best pop ad networks for affiliates of all levels.

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Advertising on Snapchat: What Marketers Need to Know

Basis

Pop quiz: In which digital space can you find the exact location of a friend, attend a virtual concert, send pics and texts that only last as long as you want them to, peruse digital content generated and shared just for specific audiences, and peek into the lives of celebrities? Snapchat, of course! Read on to find out.

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35. Michael Katz – double-clicking on InterCLICK and Yahoo

Paleo AdTech

Michael Katz is the co-founder and CEO of mParticle , a pioneering customer data platform (CDP) that launched in 2013. ” Margins were tight, which served them well during the recession of 2008-09 and set up an uplisting to Nasdaq in 2009. And so we were all motivated to build again.

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35. Michael Katz – double-clicking on InterCLICK and Yahoo

Paleo AdTech

Michael Katz is the co-founder and CEO of mParticle , a pioneering customer data platform (CDP) that launched in 2013. The team moved from pop-up blockers to arbitraging ads for their own account using ad networks and affiliate networks that were available at the time. And so we were all motivated to build again.

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The Press Release Parade: Halloween Personality Profiling

Advertising to Baby Boomers

COSTUME 2: POP CULTURE RELATED 45% of people whose Halloween costumes are inspired by pop culture are the "value shopper" persona type (i.e. Entertainment enthusiasts" (43%) are also likely to dress as pop culture icons. "Gamers" (19%) are least likely to dress as a superhero. Note : That’s a Beatle.)

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How brands and agencies are prepping this year’s hybrid Super Bowl war rooms

Digiday

But even as the return to physical, in-person gatherings have picked up post-pandemic, a number of agencies and their clients will return to the Big Game with virtual or hybrid war rooms this year. The pandemic has really changed the way those war rooms are set up. It’s a trend that will continue from 2020.

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