8 Use Cases of a Customer Data Platform (CDP) for Advertising and Marketing
Clearcode
JANUARY 18, 2022
The term customer data platform emerged in 2013. Since then, CDPs have risen in popularity and become a crucial part of the advertising and marketing activities for many companies. Use case #8: Retargeting and Look-alike Modelling. A CDP not only collects data, but also powers the advertising platforms you use with it.
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