Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. The key to ensuring ROI is to make sure the platform is easy to use and scale and is suited to your organization’s goals. Salesforce Pardot. Target customers.

Marketing 115

Marketing Manufacturing Communications Healthcare 115

InMobi

JULY 15, 2014

Prove ROI from In-store Purchases Ok, but how do I know it’s working? By connecting the digital and the physical we can help our clients understand the incremental impact on sales, closing the loop on the metric that matters to brands – ROI. We can help you maximize your mobile investment this holiday season.

Banner 52

Banner Mobile Ads Rich Media ROI 52

Martech Series

JUNE 28, 2022

Private technology companies led by women are more capital-efficient, achieving 35 percent higher ROI, and, when venture-backed, 12 percent higher revenue than startups run by men, according to the Kauffman Foundation. Yet, according to PitchBook, female founders secured only 2 percent of venture capital in the U.S.

Finance 82

Finance Communications ROI MarTech 82

Martech Series

DECEMBER 22, 2022

million Series A funding in the beginning of 2013. Snapchat introduced two new “Stories and Chat” features in 2013. Growth Headaches faced by Snapchat: Snapchat faced many growth headaches in 2013. greater ROI and 35% more bookings than other platforms. The company’s rapid expansion was fueled by a $13.5

Audience 86

Audience ROI Advertising Media 86

Single Grain

DECEMBER 24, 2019

If you’re simply throwing products onto websites and apps, you probably won’t see much ROI. launched in 2013, selling pet products like shampoos, bandanas and jerky. The company is taking a page out of Google’s playbook with the self-service platform : As we all know, display advertising click-through rates are generally less than 1%.

CPC 90

CPC Shipping Video Ads Retargeting 90

InMobi

OCTOBER 17, 2014

eMarketer estimates that UK retail m-commerce sales grew by triple digits in 2013 and will post a further 65.6% Finally, the best brands will continue to invest in mobile because it guarantees ROI. Nearly 19% of digital sales and 1.2% of all retail sales in the US in 2014 will come from mobile devices. jump this year.

Rich Media 52

Rich Media Mobile Ads Retail Ad Inventory 52

InMobi

AUGUST 21, 2013

THE IMPACT OF MOBILE ON THE TRAVEL INDUSTRY According to e-Marketer, US mobile travel sales will more than triple between 2013 and 2017, totaling nearly $50 billion in 2017. According to Airline IT trends survey 2013, more than 50% of airlines offer flight search, tickets, check-in and boarding pass via mobile.

Marketing 52

Marketing Geo targeting Mobile Ads Audience 52

Clearcode

SEPTEMBER 11, 2023

The DSP continuously monitors and optimizes campaign performance, adjusting bids to maximize ad effectiveness and return on investment (ROI). It was showcased at the TechCrunch Disrupt 2013 conference in New York, where it gained significant praise. The primary function of a DSP is to purchase ad inventory.

Demand Side Platform 108

Demand Side Platform Ad Exchange Impressions Ad Targeting 108

Ad Monsters

FEBRUARY 13, 2023

Her expertise focuses on growth markets and delivers meaningful ROI for investors and multinational organizations. REVOLT Media & TV appointed Aki as the VP, Head of Business Development at REVOLT Media & TV, founded by music and entertainment icon Sean “Diddy” Combs in 2013. consumer base – the multicultural market.

Ad Tech 105

Ad Tech Media Ad Ops Ad Server 105

Single Grain

APRIL 28, 2020

Digital marketing campaigns are one of the most successful ways to reach potential customers at scale – but producing a campaign is costly and time-consuming, and there’s no guarantee that it will net you a positive ROI. 31 Top Digital Marketing Campaign Examples. 1) Mobile Monkey.

Marketing 141

Marketing Audience Media ROI 141

Single Grain

APRIL 25, 2022

PPC search marketing agencies have the skills and experience to help you maximize your marketing ROI and let you unlock hidden growth opportunities to achieve your desired business goals quickly. Also, they regularly introduce new keywords, hence ensuring higher ROI. Measurements of ROI and implementation of PPC optimization tips.

Agency 52

Agency Marketing A/B Testing ROI 52

InMobi

APRIL 25, 2013

However, in 2013, Asian Newbies such as Line and Kakao have redefined social networking on mobile. Also, Japan and Korea accounted for higher revenues on Google Play in 2013 than the US, while China is growing rapidly to bridge the gap. Typically, messaging apps in the US focus only on young users that have a lower ROI.

Geo targeting 40

Geo targeting Rich Media Communications Audience 40

InMobi

JANUARY 5, 2015

According to BI Intelligence , Mobile Video advertising will grow at a CAGR of 76 per cent between 2013 and 2018, second only to Mobile display advertising. At InMobi, we’re looking forward to the evolution of mobile marketing towards even more ROI maximization. Here’s to a successful year ahead! Team InMobi

Native Advertising 52

Native Advertising Marketing Mobile Ads Video Ads 52

InMobi

JANUARY 5, 2016

billion in 2013. Tip 4: Take Advantage of Programmatic Advertising to Improve ROI You or your in-house sales team simply can’t identify all of the digital advertising opportunities that exist right now. And the use of native advertising will continue to grow. Business Insider predicted that spending on native ads would reach $7.9

Native Advertising 52

Native Advertising Advertising Marketing Banner 52

InMobi

DECEMBER 30, 2013

2013 was a year where many businesses started to prioritize their effort on emerging services like mobility, cloud and analytics. It’s important to look back at the way businesses were marketing to customers in 2013 and how they can improve in the new mobile year. Let’s take a look at the top mobile trends for 2014.

Marketing 52

Marketing Mobile Ads Communications Rich Media 52

Single Grain

OCTOBER 23, 2023

With SkinnyMe Tea, I learnt this actually because our Instagram got hacked and deleted when it got to 200K at the start of 2013. It’s not trying to scale some sort of ROI. Tracking Influencer Marketing ROI There are ways to track influencer ROI, and we’re building them into the platform at the moment.

Media 98

Media eCommerce Audience Marketing 98

Single Grain

MARCH 4, 2022

Online PPC advertisements provide a 200% ROI. Do you need someone to track your advertisement ROI and manage your analytics? Single Grain is an ROI-focused digital marketing agency with a professional team of experts to help you skyrocket your business's growth. They create ROI-focussed ad copy to boost CTR and drive more leads.

Agency 52

Agency SEO Marketing ROI 52

Single Grain

FEBRUARY 17, 2022

Single Grain is an ROI-focused, full-service digital marketing agency focused on growing your SaaS business. Their expert teams create personalized marketing strategies for each client that are data-driven, get a high ROI and increase conversion rates. They also offer ROI-focussed PPC strategies for SaaS businesses.

Agency 59

Agency Marketing SEO ROI 59

Single Grain

NOVEMBER 1, 2019

In 2013, Adobe switched to a SaaS model, offering cloud-based solutions for a monthly fee. That tells you they were probably happy with the ROI. Adobe is a computer software company that creates multimedia and creativity software products.

Marketing 15

Marketing SEO Pop-Up Conversion 15

Clearcode

JANUARY 18, 2022

The term customer data platform emerged in 2013. To cut down the time it takes to reach your customers on the channels they prefer and greatly increase your ROI. It’s called a customer data platform (CDP). Since then, CDPs have risen in popularity and become a crucial part of the advertising and marketing activities for many companies.

Advertising 52

Advertising Retargeting Marketing Communications 52

Single Grain

MAY 4, 2022

In 2013, Eric Siu bought a failing SEO agency for $2 and converted it into this leading digital marketing agency. Key Services: High-ROI online marketing campaigns. They will help you create a powerful marketing funnel based on your business goals so that you can track your goals and measure your ROI. Customized SEO strategies.

SEO 59

SEO Agency Conversion ROI 59

Single Grain

AUGUST 24, 2022

ROI reporting and analysis. They perform in-depth keyword discovery, ad optimization, and regular campaign monitoring to deliver high-ROI PPC campaigns. They have an expert team of social media ad professionals to run ROI-friendly advertisement campaigns across your target social channels. Ad copy creation and optimization.

Agency 59

Agency Advertising SEO Retargeting 59

Single Grain

JUNE 6, 2023

Create Story Ads In October 2013, Snapchat made one of the most significant updates to its app: Stories. 48% of companies see an ROI of 300-500% with event marketing. Here are some Snapchat fashion advertising tips that are sure to convert. Users could post images and short video clips to their Stories, lasting 24 hours.

Fashion 52

Fashion Audience Advertising Video Ads 52

Lemonads

OCTOBER 18, 2020

Founded back in 2013, this multi-format ads network offers top-notch push traffic, plus its in-house technology allows it to get over ad blockers more than 20% of the time. This, combined with the platform’s targeting features and global reach, give you maximum control over your budget and campaign performance.

Ad network 52

Ad network CPC Affiliates CPA 52

Lemonads

NOVEMBER 12, 2020

If developed properly, a pop-under campaign can have higher conversion rates, CTR, and ROI than conventional formats like banners, producing numbers that are closer to push notifications. Pop-under ads provide a huge canvas for affiliates to work on and deliver a message in a gently, yet powerful way.

Pop-Up 52

Pop-Up Affiliates Ad network Fill rate 52

Lemonads

SEPTEMBER 10, 2020

Optimized Paid Acquisition : Acquire audiences at positive ROI, keep them longer on your site, and track revenue per visit. Founded in 2013, AdsKeeper is a fast-growing ad recommendation platform that adjusts native ads to the needs of direct advertisers, media agencies, and affiliates.

Native Advertising 52

Native Advertising Advertising CPC Banner 52

InMobi

JANUARY 4, 2013

As we zoom towards 2013, we thought we'd ask mobile experts the world over what surprised them about the past year, what they expected in the coming year and what they think needs a bit more attention. What do you think will be the biggest mobile trend for 2013? What surprised you about the mobile advertising industry in the past year?

Retail 40

Retail Shipping eCommerce ROI 40

Martech

MARCH 25, 2024

Lately, I’ve been feeling as if I’m living in 2013 again. No, I’m stuck in 2013 because many of the small, mid-market and enterprise marketers I’ve been speaking with over the past month are fretting over Gmail’s Primary tab, which was the big burning issue that year. That didn’t happen in 2013.

ROI 95

ROI Conversion Marketing MarTech 95

Single Grain

DECEMBER 29, 2020

He famously bought Single Grain, which was failing and no one was expecting a resurrection, back in 2013 for two bucks (yes, $2!). Trying to scale, improve client retention rates, or maximize your ROI? You can read more in his book Leveling Up: How to Master the Game Of Life that's coming out in 2021. We can help.

SEO 119

SEO Education Marketing Non-Profit 119

Single Grain

SEPTEMBER 3, 2019

Marketers who prioritize blogging efforts are 13x more likely to see positive ROI. Just six years ago, in 2013, our CEO Eric Siu bought Single Grain from the founders for two bucks (less than the price of a cappuccino!) Content marketing gets 3X more leads than paid search advertising. when it was about to go down the drain.

Marketing 106

Marketing SEO Banner Audience 106

Single Grain

JULY 21, 2020

Slack was officially launched by Slack Technologies in August 2013. History: Marketo was founded by Phil Fernandez, Jon Miller and David Morandi in 2006 in an effort to help marketing teams be able to demonstrate the ROI on their marketing campaigns. So even though Glitch wasn't successful, it led to Stewart developing the Slack app.

Finance 94

Finance SEO Shipping Marketing 94

Ad Beat

SEPTEMBER 25, 2019

Let’s take a look at some of their most prominent advertising campaigns over the years: 2013-2016: “Find Your Way Home”. As a result, brands have access to a wider ad inventory and contextual placement options that demonstrate a greater potential for measurable ROI. The company reportedly generated a revenue of $1.3

Real Estate 52

Real Estate Brand Awareness Impressions Non-Profit 52

Advertising to Baby Boomers

AUGUST 28, 2013

28 August 2013. Soon we will have it: 07 January 2013 Tablets Moses and the pharmaceutical industry once had exclusive dibs on this word. In fact, 99% of stable cookies examined never click on an ad … optimization of campaigns to achieve higher CTR may in fact be reducing brand ROI. at 8/28/2013. Everything is real.

Advertising 53

Advertising Pharmaceuticals Banner Education 53