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2014 Outlook Survey: More competition ahead for ad agency new business

Fuel Lines

Overall, agencies believe that this year holds a good deal of promise, with close to 70% of those responding stating that they believe the number of opportunities will increase in 2014 versus last year. % Click to review RSW/US 2014 Outlook Survey results. Only looking at one agency simply isn’t going to cut it anymore.

Agency 251
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Gale’s Audience-First Approach Wins ADWEEK’s US Media Agency of the Year

Adweek

Since its founding in 2014, the agency has grown from seven employees to more than 750, offering full-service capabilities across creative, digital, public relations, data, and technology.

Agency 254
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Major League Soccer’s Attitude and Access Scored It a New CMO

Adweek

MLS has grown from 19 teams in 2014. Newly announced senior vice president and chief marketing officer of MLS and Soccer United Marketing (SUM) Radhika Duggal joins the league at a pivotal point in its history.

Marketing 350
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IPA Bellwether: Marketing Budgets See Biggest Growth Since 2014 

Exchange Wire

Despite the gloomy financial climate, the latest IPA Bellwether report suggests a relatively promising outlook for the ad industry: in Q4 2023, marketing budgets saw their biggest growth since Q2 2014. The post IPA Bellwether: Marketing Budgets See Biggest Growth Since 2014 appeared first on ExchangeWire.com.

Marketing 122
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Paper Magazine Lays Off Staff, Citing Economic Headwinds

Adweek

The staff of Paper Magazine, the music and cultural publisher made famous by the 2014 "Break the Internet" photo shoot with Kim Kardashian, was laid off Wednesday, according to sources familiar with the situation. It's the latest in a grim series of layoffs across the media industry. The publisher did not respond to a request.

Media 364
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Bumble Speaks to ‘Exhausted’ Women With Brand Refresh and Global Campaign

Adweek

The dating app, which launched in 2014 with the distinguishing feature that only women users could make the first move with matches, has undergone a revamp with a refreshed. Bumble has become the latest brand in the cluttered dating app landscape to get a makeover as it tries to reach generations fatigued with online dating.

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Atrium PR’s CEO Turned Her Love of Jewelry Into a YouTube Channel

Adweek

Soon her clients at Atrium PR, the agency she founded in 2014, began putting their accounts on hold. Adrienne Scordato and her husband, advertising creative Mark Taylor, had just moved into their new home in San Diego when Covid lockdowns began in 2020. Stuck at home with a lot more time on her hands, Scordato.

Agency 267