Adweek

OCTOBER 30, 2024

In 2014, the founders of Exverus Media set out to build the kind of agency they always wanted to work for. PRINT HED: Talia Arnold PRINT DEK: The co-founder of Exverus Media on building a people-first agency. Tired of 12-hour workdays and having no personal life, they encoded flexibility and work-life balance into Exverus' DNA.

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Adweek

JANUARY 8, 2024

Definitely: Polamalu with the Pittsburgh Steelers in 2006 and 2009, Lynch with the Seattle Seahawks in 2014 and Gronkowski with the New England Patriots in 2015, 2017 and 2019 and the Tampa Bay Buccaneers. What did Frito-Lay see as the common thread linking Rob Gronkowski, Marshawn Lynch and Troy Polamalu? Super Bowl champions?

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Adweek

NOVEMBER 19, 2024

Dejan Jovanovic founded DE-YAN in 2014, and it has since evolved from a niche boutique studio to. Los Angeles-based private equity firm Shamrock, which also owns ADWEEK, focuses on investments in communication, content, education, entertainment, marketing, media, and sports.

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Adweek

MARCH 27, 2023

Nike Air Max Day launched in 2014, long after the sneaker had become a staple of grime and hip-hop scenes from the late '80s well into the 2000s. Though the early days of these subcultures have come and gone, these movements live on in new music scenes around the world. The historical connection between underground.

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Adweek

OCTOBER 13, 2022

His 2014 conviction, for which he's currently held in the Louisiana State Penitentiary at Angola, has become a cause c?l?bre Kevin O'Brien Allen, now just shy of his 40th birthday, is serving a life sentence for selling $20 worth of cannabis to a police informant. bre for criminal justice reform advocates. Allen's case and the measure.

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Adweek

DECEMBER 20, 2023

Founded in 2014, The. Agency BBDO used that plot to guide the game's launch campaign, shocking attendees of The Game Awards Dec. 7 by constructing a 300-square-foot portal ripped into the Los Angeles skyline.

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Adweek

APRIL 28, 2023

Years later, in 2014, the reverberations of The Great Recession were still being felt within the walls of Wells Fargo. In 2008, the global financial system was in shambles. The vertiginous drop in the stock market had brought Wall Street to its knees.

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Adweek

SEPTEMBER 8, 2022

West partnered with Adidas back in 2014, and signed a 10-year deal with Gap in 2020. Kanye West has a love-hate relationship with the brands he partners with. It's mostly hate if we are being honest. The latest spats with Adidas and Gap are perfect examples. Both brands have released popular products using the Yeezy.

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Adweek

OCTOBER 10, 2022

For everything we encountered back in 2014, I have an incredibly gratifying feeling after completing. For Nativo's head creative director Juan Munoz, Red Bull and cliff diving in Cuba created a special moment eight years ago that resulted in his proudest work to date.

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Adweek

OCTOBER 24, 2022

Adam Heimlich was an early adopter of tools that have since become mainstream in digital advertising, founding Horizon Media's programmatic desk in 2014. As CEO of Chalice Custom Algorithms, he helps brands carefully assess their media spending, a fine-tooth-comb strategy that is only just starting to be in vogue in programmatic advertising.

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Adweek

OCTOBER 6, 2022

It was a somewhat ordinary day for David Pyott, the CEO of Allergan, back in April 2014. That is until his eyes glanced over at the TV screen in his office, where he learned that billionaire hedge fund manager and activist investor Bill Ackman was about to back the takeover of his company by way.

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Adweek

SEPTEMBER 20, 2022

But back in 2014, the singer was still growing his audience with the help of brands like Coors Light and creative marketers like Dallas-based creative director Alonso Arias. These days, Colombian performer J Balvin--otherwise known as the "Prince of Reggaeton"--is considered advertising gold amongst legacy brands like UPS and McDonald's.

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Adweek

AUGUST 24, 2023

Since 2014, e-cigarettes have been the most used tobacco among U.S. youth, according to the Centers for Disease Control and Prevention (CDC). Public health advocates have rung alarm bells over the rise of vaping among young people, with The Evelyn Lilly Lutz Foundation calling it a "national crisis" and "ticking time bomb." A new PSA.

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Adweek

AUGUST 16, 2022

The sport, which launched in Beijing in September 2014, is made up of 11 participating teams with a line-up of motorsport partners, which includes Jaguar, Porsche and Nissan. Eco-friendly motorsport Formula E continues on an awareness track as the competition rushes to expand in an era of emerging sustainability requirements.

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Adweek

AUGUST 2, 2023

By January 2014, the company had operated more than 1,500 stores in North America, reaching a share price of $70. For 52 years, Bed, Bath & Beyond was the destination for high-quality home goods merchandise, top brands, and a discovery zone for home shopping that made it inspiring and fun. Despite all the success, the.

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Fuel Lines

NOVEMBER 17, 2013

Blair Enns: Business Development Compensation The 2014 Salary Guide marks the 14th year that The Creative Group’s (TCG), has published data on starting compensation levels for creative and marketing fields. © 2012 Onward Search .

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Adweek

SEPTEMBER 12, 2024

Crooke joined Tegna when it was Gannett Broadcasting in 2002, and has led Tegna's news team since 2014. Tegna senior vice president of news Ellen Crooke is retiring from the station group in January 2025. Ellen's dedication to quality journalism and growing and mentoring our news leaders will have a lasting impact on our team.

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Fuel Lines

AUGUST 22, 2014

Additional articles that may be of interest: A New Approach is NOW Needed for Ad Agency New Business 2014 The Year of the Social CEO The Role of Content for Ad Agency New Business Nobody Reads Ad Agency Blogs?

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Fuel Lines

NOVEMBER 13, 2015

More About Paul Paul Roetzer is the author of The Marketing Performance Blueprint (Wiley, 2014) and The Marketing Agency Blueprint (Wiley, 2012). This is a copy of Paul’s presentation deck that you can follow along with the audio presentation. A graduate of Ohio University’s E.W.

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Fuel Lines

AUGUST 4, 2016

John and his agency are elite Google partners and have been invited, all expenses paid, to Google headquarters in 2012, 2013 and 2014. John has been helping companies like Arrow Electronics, MIT, Phillips Medical and hundreds of others improve their SEO/website marketing for over two decades.

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Agency SEO Marketing Electronics 257

AdExchanger

NOVEMBER 19, 2024

Forrester released its first SSP wave since 2014 last week, and there’s a surprise. The research firm ranked Google – whose sell-side ad tech platform is facing federal antitrust charges – as a mere challenger to Amazon, Magnite, PubMatic, Microsoft, InMobi, Index Exchange, Equativ and Adform.

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More About Advertising

NOVEMBER 19, 2024

but here’s one that still resonates with some: Sainsbury’s ‘Christmas is for sharing’ from 2014, the centenary of 1914, from AMV BBDO.

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Advertising Agency 59

Martech

JUNE 13, 2024

Among the notable Oracle investments in adtech: BlueKai (2014) Datalogix (2014) AddThis (2016) Crosswise (2016) Moat (2017) Grapeshot (2018) In 2022, a class action lawsuit alleging Oracle sold personal information to third parties without consent demonstrated just how hard it was becoming to be a data company in the digital advertising business.

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The Ad Tech Blog

JULY 12, 2023

Lifespans of Renowned Programming Languages Regardless of what language you choose, you can easily see that they will stay for the long term : C – Introduced in 1972: 51 years C++ – Introduced in 1985: 38 years Java – Introduced in 1995: 28 years Python – Introduced in 1991: 32 years JavaScript – Introduced in 1995: 28 (..)

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Shipping 189

AdExchanger

NOVEMBER 30, 2023

Header bidding has become the de facto approach to programmatic ad auctions since it was introduced in 2014. When a user visits a webpage, header-bidding auctions occur in real time as a page loads, which allows all exchanges to submit bids on an ad impression simultaneously.

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Fuel Lines

FEBRUARY 24, 2014

2014 events. These requests consistently come our way without a formal PR or media relations effort. Because of the development of this deep expertise, I’m frequently invited to consult with major brands. Click here for more information regarding our Share.Like.

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VideoWeek

JUNE 12, 2024

While Oracle had made a number of martech purchases already, its 2014 acquisition of data management platform BlueKai, reported to have cost around $350 million, was the first major part of its ad tech stack. BlueKai’s Audience Data Marketplace was combined with other Oracle data services into Oracle Data Cloud.

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AdExchanger

OCTOBER 30, 2023

Founded in 2014, Flywheel was one of the first players in the now-crowded category of Amazon ad agency specialists. […] The post Omnicom Plants Its Flag In Commerce Media With An $835 Million Deal For Flywheel Digital appeared first on AdExchanger. The holdcos really want to cash in on the retail and commerce media trend.

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AdExchanger

OCTOBER 1, 2024

Omar Tawakol sold his first company, BlueKai, to Oracle in 2014. Five years later, he sold his second company, an AI-powered enterprise voice assistant called Voicea, to Cisco.

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Advertising 98

Smart Insights

FEBRUARY 27, 2023

Use our mobile marketing statistics compilation to inform your digital marketing strategy and mobile user experience "Mobile to overtake fixed Internet access by 2014" was the huge headline summarizing this bold 2008 mobile marketing prediction … The post Mobile marketing statistics compilation 2023 appeared first on Smart Insights.

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Marketing 100

AdExchanger

JUNE 2, 2023

In honor of National Streaming Day – an informal holiday cooked up by Roku in 2014 that takes place every May 20 – several streaming services celebrated by slashing the price of The post Streamers Fight For Subs On National Streaming Day appeared first on AdExchanger.

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Martech

JANUARY 19, 2023

Join the ranks of nearly 60,000 marketers who have trusted MarTech since 2014 to equip them with the tools and tips they need to power organizational success. It’s 100% free and 100% online — no expense reports, no time out of the office, and no travel risks required. Secure your free pass now! The post MarTech registration is open!

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Fuel Lines

JUNE 9, 2015

Paul is founder and CEO of PR 20/20, a Cleveland -based inbound marketing agency, and author of The Marketing Performance Blueprint (Wiley, 2014) and The Marketing Agency Blueprint (Wiley, 2012). One which was bought by Microsoft. Paul Roetzer , CEO of PR 20/20.

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Digiday

MARCH 20, 2024

Finding the value When Amazon acquired Twitch in August 2014, the livestreaming platform largely justified its billion-dollar price tag for three reasons: its role as the central hub for the online gaming and streaming community, its uniquely powerful livestreaming infrastructure, and its ability to serve advertisements to gamers at scale.

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Media Marketing Advertising 98

More About Advertising

MARCH 2, 2017

Now independently-owned Edelman, arguably the most successful global PR agency, is consolidating its advertising efforts through Edelman Deportivo, Deportivo being the much-awarded Swedish agency it bought in 2014. Edelman Deportivo will.

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Digiday

JANUARY 11, 2024

Following its acquisition nearly a decade ago in 2014, Twitch has struggled to consistently turn a profit, publicly jockeying with streamers and influencers over its cut of advertising revenue last year.

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Martech

SEPTEMBER 30, 2021

ABM platform Terminus today announced the acquisition of independent CDP Zylotech, founded by Abhi Yadav and Iqbal Kaur in 2014. Zylotech is a purpose-built B2B CDP with a customer base including Google, Cisco and Dell. Zylotech will now operate as the Terminus Customer Data Platform.

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