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15 Fast and Easy Ways to Improve Your Site’s Conversion Rate

Single Grain

If you haven't posted any blogs since 2014, people won't trust you. When creating your CTA buttons, split testing (or A/B testing) elements such as button placement, color and copy is key to finding out what works best: You may find that including a CTA on one side of your website works better than the other side.

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10 Effective SEO Techniques to Drive Organic Traffic in 2020

Single Grain

Optimizely, the world's leading experimentation platform, specializes in A/B testing — a scientific, data-driven way to test websites for maximum usability and engagement. Many A/B tests can have surprising results. HTTPS has been a ranking factor since 2014. Changing button colors from red to green.

SEO 145
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Meta advertising: what you need to know

illumin

By 2014, Facebook rolled out its three-level advertising campaign structure, offering “campaigns” and “ad sets” on top of standard ads. It is essential to ensure that all advertising collateral on Meta is tailored to diverse data and tested regularly to avoid bias and discrimination.

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How to Optimize a Landing Page for a Native Advertising Campaign

Lemonads

Back in 2014, Copyblogger ran a survey and found 49% of marketers had no idea what native advertising is. If you’re not sure, A/B testing is a good idea here.) Again, it’s a good idea to carry out A/B testing with your landing page. That number has likely increased by now, but much confusion remains.

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Building Your Media buyer Toolkit: Voluum Review

Lemonads

Back in 2014, Voluum established itself as one of the hottest up-and-coming tracking platforms available for affiliates Media Buyers. This feature automatically creates A/B tests that include different landers and offers in order to redirect the best traffic to the best offer based on ROI and other metrics.

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Facebook Ads E-commerce Case Studies that Increased ROAS

Single Grain

The Challenge: Attract the Parent Demographic Sand Cloud is a young company that opened in 2014. In addition, they used A/B testing to compare the performance of the new ads with their previous ones. Even though they were already successful, they wanted to use Facebook’s creative advertising tools to generate more sales.

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Multi-Channel PPC Advertising Case Study: Boosting Your ROI

Single Grain

The CVB collaborated with their PPC agency, Simpleview, to design a multi-channel online campaign for promoting 2014 visits to Rochester, Minnesota. The “Love, Rochester” concept was A/B tested against a more traditional theme across Google’s display ad network and proved to be more successful.

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