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15 Fast and Easy Ways to Improve Your Site’s Conversion Rate

Single Grain

This post on conversion rate optimization has been updated for 2020! Conversion rate optimization is quickly becoming one of the most popular marketing tactics for 2020. What is conversion rate optimization? What is conversion rate optimization? Correct: 15 Fast and Easy Ways to Improve Your Site’s Conversion Rate.

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10 Effective SEO Techniques to Drive Organic Traffic in 2020

Single Grain

You’ve lost a user and a potential conversion, and your bounce rate of affected pages is going to increase. Optimizely, the world's leading experimentation platform, specializes in A/B testing — a scientific, data-driven way to test websites for maximum usability and engagement. Many A/B tests can have surprising results.

SEO 145
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How to Optimize a Landing Page for a Native Advertising Campaign

Lemonads

Back in 2014, Copyblogger ran a survey and found 49% of marketers had no idea what native advertising is. Marketers who do not effectively use a landing page with their native ads are missing out on high conversion rates, which is, of course, the aim of the advertising campaign! If you’re not sure, A/B testing is a good idea here.)

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Meta advertising: what you need to know

illumin

By 2014, Facebook rolled out its three-level advertising campaign structure, offering “campaigns” and “ad sets” on top of standard ads. By reminding these users of their previous interests, retargeting aims to bring them back into the sales funnel and increase the chances of conversion.

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Building Your Media buyer Toolkit: Voluum Review

Lemonads

Back in 2014, Voluum established itself as one of the hottest up-and-coming tracking platforms available for affiliates Media Buyers. Manual Cost Update In addition to the ability to upload conversions, the manual cost update feature allows users to modify campaign costs directly through the tracker. You’re testing a new offer?

Media 52
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Facebook Ads E-commerce Case Studies that Increased ROAS

Single Grain

Results: Increased Facebook Reach by 5X Even though SkeletonHD increased its ad spend by 300%, they also: Increased their Facebook reach by 5X Improved their CPM by 15% Increased conversions by 7% Improved engagement by 19% Because of these results, SkeletonHD doubled their overall business revenue. This strategy included no retargeting ads.

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Multi-Channel PPC Advertising Case Study: Boosting Your ROI

Single Grain

What’s more, the agency’s efforts managed to increase CBS’s conversion rate from paid search by almost 58%. Here’s what was done: Refined current ad campaigns: To tighten the unfocused areas, the contracted marketing agency restructured the campaigns, including keyword clean-up, geographic targeting and clear conversion tracking.

ROI 52