Single Grain

MARCH 25, 2020

First impressions are everything, and a value proposition immediately tells your potential customers that you've got exactly what they need. The headline is the first thing that your visitors will see – and the only thing if you don't get it right – so you need to create an excellent first impression. What is a value proposition?

Conversion Rate 126

Conversion Rate Conversion A/B Testing Audience 126

Single Grain

JUNE 26, 2020

Optimizely, the world's leading experimentation platform, specializes in A/B testing — a scientific, data-driven way to test websites for maximum usability and engagement. Many A/B tests can have surprising results. HTTPS has been a ranking factor since 2014. Changing button colors from red to green.

SEO 145

SEO A/B Testing Click Through Rate Conversion 145

illumin

JANUARY 22, 2024

By 2014, Facebook rolled out its three-level advertising campaign structure, offering “campaigns” and “ad sets” on top of standard ads. It is essential to ensure that all advertising collateral on Meta is tailored to diverse data and tested regularly to avoid bias and discrimination. In fact, its ad supply is oversized.

Advertising 52

Advertising A/B Testing Retargeting Conversion 52

Single Grain

MAY 5, 2023

They also achieved a 785% increase in monthly revenue, a 319% increase in clicks, a 105% increase in total brand impressions, and a 105% CTR increase. The Challenge: Attract the Parent Demographic Sand Cloud is a young company that opened in 2014. During the campaign, Facebook and Instagram accounted for 25% of Seltzer Goods’ sales.

A/B Testing 52

A/B Testing Brand Awareness Audience Impressions 52

Lemonads

APRIL 22, 2020

Back in 2014, Voluum established itself as one of the hottest up-and-coming tracking platforms available for affiliates Media Buyers. This feature automatically creates A/B tests that include different landers and offers in order to redirect the best traffic to the best offer based on ROI and other metrics.

Media 52

Media Affiliates A/B Testing Conversion 52

Single Grain

MAY 5, 2023

The Results The outcome of this “clean-up” was nothing short of remarkable: A staggering 309% increase in conversions An impressive 135% increase in CTR for search campaigns A reduced cost per conversion by 43% Read the full case study here.

ROI 52

ROI Advertising Conversion SEO 52

Single Grain

JUNE 30, 2022

It is different from the traditional method of buying ads, which involves dealing with a salesperson for the price, placements, and number of impressions. It offers robust and specific targeting that translates to fewer wasted clicks and impressions. In programmatic advertising, each ad impression is tracked and reported in real time.

Agency 52

Agency Advertising Retargeting Conversion 52