illumin

JANUARY 22, 2024

By 2014, Facebook rolled out its three-level advertising campaign structure, offering “campaigns” and “ad sets” on top of standard ads. Another important feature of meta ads is retargeting. While it does have a built in A/B test option, it would take a long time to arrive at statistically significant results without a large spend.

Advertising 52

Advertising A/B Testing Retargeting Conversion 52

Single Grain

JUNE 30, 2022

They've been in business since 2014 and established themselves as a leading AdWords and PPC marketing company that has helped companies such as Amazon, Salesforce and Intuit scale their revenue. Their PPC specialists team performs regular A/B testing to optimize ad copies, images, and CTAs for better conversions. BPI Sports.

Agency 52

Agency Advertising Retargeting Conversion 52

Single Grain

MAY 5, 2023

This strategy included no retargeting ads. The Challenge: Attract the Parent Demographic Sand Cloud is a young company that opened in 2014. In addition, they used A/B testing to compare the performance of the new ads with their previous ones. The messaging was positive and built trust, such as “100% organic.”

A/B Testing 52

A/B Testing Brand Awareness Audience Impressions 52

Single Grain

MAY 5, 2023

Unicef then retargeted visitors to its site who showed high engagement levels but didn’t donate, which increased the chances of securing a donation. The CVB collaborated with their PPC agency, Simpleview, to design a multi-channel online campaign for promoting 2014 visits to Rochester, Minnesota.

ROI 52

ROI Advertising Conversion SEO 52

Lemonads

AUGUST 18, 2020

The main features of Taboola are: Targeting Segmentation and Retargeting Mobile-ready templates Predictive Engine Always In Control Comprehensive reporting Traffic and conversion tracking Revenue From Native Advertising Maintains Editorial Control Monetizes Your Site Reaches Massive Audiences Content filtering Email automation Now.

Native Advertising 52

Native Advertising CPC Advertising Click Through Rate 52

Lemonads

SEPTEMBER 10, 2020

Taboola Pros For Publishers Actionable Editorial Insights : Taboola’s Newsroom empowers editorial and audience teams to enhance content with actionable data insights, A/B testing, and alerts. Retargeting users. And publishers can benefit from sponsored content every click and view advertiser content on their website!

Native Advertising 52

Native Advertising Advertising CPC Banner 52

Single Grain

APRIL 28, 2020

When MobileMonkey switched to optimizing for messages, they were able to automatically collect a person’s information in the system so that they could then retarget them. Here’s what the exact ad looked like: To retarget these people, they used Messenger drip campaigns.

Marketing 141

Marketing Audience Media ROI 141