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It's easier to do than advertising. your audience) than the above two points. ” P&G continued to test the water by underwriting NBC’s Radio Beauty School , a radio program designed to advertise the company’s Camay perfumed soap. In 2014, the company leveraged a pop culture phenomenon with a slick branded video.
Digital advertising encompasses a wide range of advertising methods. And it might seem like just about anything in terms of advertising has been done already. The bravest attempts at pioneering in advertising, such as Uber’s clever drone campaign , have left the world speechless. Contextual advertising.
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