AdExchanger
NOVEMBER 19, 2024
Forrester released its first SSP wave since 2014 last week, and there’s a surprise. The research firm ranked Google – whose sell-side ad tech platform is facing federal antitrust charges – as a mere challenger to Amazon, Magnite, PubMatic, Microsoft, InMobi, Index Exchange, Equativ and Adform.
InMobi
DECEMBER 30, 2013
With so many people using smartphones and tablets, mobile strategy is going to be more important than ever in 2014. Let’s take a look at the top mobile trends for 2014. Programmatic ad buying and selling is changing the mobile landscape and is growing in fast in developed internet markets.
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Clearcode
SEPTEMBER 11, 2023
A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. The primary function of a DSP is to purchase ad inventory.
VideoWeek
JUNE 14, 2023
The company sells advertising while acting as an intermediary between advertisers and publishers, which allows it to control “both sides of the ad tech market,” said Margrethe Vestager, European Commissioner for Competition. According to the Commission, Google has abused its dominant position in digital advertising since 2014.
Brid.tv
NOVEMBER 4, 2022
So when a user plays a video, the player sends an ad request. Then, several ad exchanges , ad networks, and SSPs place their bids for that impression simultaneously. The demand source that offers the highest amount wins the auction and serves a video ad. Put simply, header bidding is a type of real-time bidding.
InMobi
JANUARY 6, 2015
In 2014, InMobi consolidated its position as an undoubted product & technology thought leader in mobile advertising. Feb 2014 : Announced the launch of our Video Ads platform , that continue to deliver the best performance and quality for our performance advertisers.
Smart-Hub
JUNE 11, 2024
The concept of header bidding appeared in 2014, and a few years later, supply-path optimization became a part of the technology, solving the challenge of bid duplication. First of all, it is essential to perform an internal assessment to identify the number of SSPs and ad exchanges that advertisers are buying inventory from.
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