2014 Ad Exchange Header Bidding 
Brid.tv
NOVEMBER 4, 2022
One of the most sophisticated pieces of ad technology we have seen appear recently is video header bidding. But what is header bidding exactly, and do you really need it in order to monetize content? Table of Contents What Is Video Header Bidding? How Does Video Header Bidding Work?
AdExchanger
NOVEMBER 19, 2024
Forrester released its first SSP wave since 2014 last week, and there’s a surprise. The research firm ranked Google – whose sell-side ad tech platform is facing federal antitrust charges – as a mere challenger to Amazon, Magnite, PubMatic, Microsoft, InMobi, Index Exchange, Equativ and Adform.
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Automatad Inc.
JANUARY 29, 2023
Share Tweet Share Necessity is the mother of invention, and ‘Header Bidding’ is one good example. So, when publishers and advertisers were losing revenue, were fed up with big players’ monopolies , and needed more efficiency, transparency, and flexibility in programmatic advertising- header bidding was born.
Smart-Hub
JUNE 11, 2024
The programmatic model entered the stage in the early 2000s, and during that time, it implied leveraging automated systems to sell and buy ad inventory. RTB (real-time bidding) emerged in 2009, which had a great impact on programmatic advertising and the introduction of SSPs and DSPs. The same applies to the number of intermediaries.
Digiday
JUNE 8, 2022
NonID does not use third-party cookie data, but it can connect with other IDs which may use third-party cookie data in LiveIntent’s ad exchange. a legacy data analytics, and software service company founded in 1969, acquired LiveRamp in 2014. Does this solution use third-party cookie data? Acxiom Corp., How does it work?
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